Sport
PEPSI MAX® ROARS LIONESS PRIDE ACROSS THE COUNTRY
The 'roar'some projections include: team captain and midfielder ( ), forward ( ) and defenders ( ) and ( ).
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The projections are part of a wider initiative from to support, celebrate and champion women in football, which includes the ' ' web series. The first episode of the series stars three national football players ahead of the . From their first football memories to finally getting the "respect" and "visibility" the sport deserves, , and open up about their lives on and off pitch with . The latest episode sees footballer talk to UEFA Women's EURO 2022 Opening Ceremony artists, , and , about the tournament, football, and the success of the team.
The latest episode of 'Icons Unlocked' is now available to watch here . For more information on Pepsi MAX partnerships and initiatives, please visit;
pepsi.co.uk .
The projections from Pepsi MAX continue the PepsiCo commitment to accelerating the future of women's football through its ongoing sponsorship of the UEFA Women's EURO, which was announced in 2020. PepsiCo's work in nurturing and supporting women's football through 'It's Home' OOH follows a range of global initiatives and complements the brands' ongoing partnership with UEFA on its wider women's initiatives and tournaments. This includes the UEFA Women's Champions League, the UEFA Women's EURO, the UEFA Women's Under-19 and Under-17 Championships, and the UEFA Women's Futsal EURO, as well as UEFA's Together #WePlayStrong program, which is aimed at encouraging more girls and women to play football.
niyat@pangolinpr.com
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