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Elena Baturina's Foundation Presents BE OPEN Art, an Online Gallery to Support Emerging Talents
BE OPEN Art is a starting point for connections to be built between the new creators and collectors of today. The art scene is changing greatly these days. There is a tremendous rise of new collectors – the millennials – who are no longer driven by materialism as the primary goal of their investments, but are interested in the social impact of the art they are buying.
While developing the gallery, the foundation's team was guided by the best world practices in the field of promoting and collecting art.
To feature on its pages BE OPEN Art selects artists who emphasize social consciousness, philosophical and aesthetical solutions for the wrongs of the contemporary world. In a way, we are looking for the new influencers in the art scene, and invite everyone to contribute to this process.
Regular public votings will help select top artists out of the featured list, and at the end of the year the short-listed ones will have a chance to become the Artist of the Year and get a monetary prize from BE OPEN.
is a global initiative to foster creativity and innovation, a think tank whose mission is to promote people and ideas today to build solutions for tomorrow. It is a cultural and social initiative supported by the Russian philanthropist, businesswoman and entrepreneur Elena Baturina . BE OPEN was set up to harness creative brain power through a system of conferences, competitions, exhibitions, master classes and cultural events.