THE NEW B.IG BRAND - Bouygues Telecom launches an offensive on the B2C market, confirms its 2024 guidance and reiterates its 2026 free cash flow target

THE NEW B.IG BRANDBouygues Telecom launches an offensive on the B2C market, confirms its 2024 guidance and reiterates its 2026 free cash flow target 1Paris, October 2, 2024 - On 7 October, Bouygues Telecom is to launch a new brand called “B.IG” and a unique product range destined for families.Customers have changed their behaviour as a result of rising inflation and the cost-of-living crisis. However, connectivity remains an essential service that customers do not want to give...

Paris, 02/10/2024 (informazione.it - comunicati stampa - servizi)

THE NEW B.IG BRAND

Bouygues Telecom launches an offensive on the B2C market, confirms its 2024 guidance and reiterates its 2026 free cash flow target

Paris, October 2, 2024 - On 7 October, Bouygues Telecom is to launch a new brand called “B.IG” and a unique product range destined for families.

Customers have changed their behaviour as a result of rising inflation and the cost-of-living crisis. However, connectivity remains an essential service that customers do not want to give up, but they make trade-offs to optimise their spending.

The B2C mobile market is undergoing change in 2024 due to a slowdown in volume growth and increased competitive pressure since the second quarter, particularly in no minimum term web-based products.

Bouygues Telecom has expanded and bolstered its strengths in recent years thanks to a sustained investment policy:

Against this backdrop, and building on its strengths, Bouygues Telecom is now launching a new strategy to win new customers and to build loyalty in the B2C market:

This new marketing strategy will lead to profitable growth in a turbulent market.

Bouygues Telecom confirms its 2024 guidance and its target of FCF before WCR of around €600 million1 in 2026, as disclosed at its Capital Markets Day (CMD) in January 2021. It plans for the coming years:

Bouygues Telecom is confident in its ability to generate significant cash flow on a sustainable basis and confirms its guidance for FY 2024 and its target of FCF before WCR of around €600m in 2026.

Press contacts:
Alexandra Berry: alberry@bouyguestelecom.fr - 01 39 26 62 42
      

About Bouygues Telecom
Bouygues Telecom is 90.5%-owned by the Bouygues group. As a full-service electronic communications operator, Bouygues Telecom stands out by providing its 28,9 million customers access to the best technology has to offer on a daily basis. The very high quality of its 5G and 4G network, which currently covers 99% of the French population, combined with its fixed and Cloud services, provide its customers with simple solutions, enabling them to fully enjoy their digital lives, both in the home and at work, regardless of their location. Bouygues Telecom's 5G network now covers over 16,000 municipalities and over 80% of the French population. Since 2000, Bouygues Telecom has pursued an environmental policy that aims to reconcile improved access to quality digital services for all with a reduction in its environmental impact. In October 2022, the Science Based Targets initiative (SBTi) endorsed Bouygues Telecom's short-term greenhouse gas reduction targets for the period 2021-2027. #OnEstFaitPourEtreEnsemble  www.corporate.bouyguestelecom.fr

1 Free cash flow after tax and interest expense and before WCR, excluding the impact of changes in taxation, like-for-like
2 Like-for-like
3 Bouygues Telecom has hedged its energy prices until the end of 2024
4 An increase in sales billed to customers versus 2023, EBITDAaL of above €2bn and gross capital expenditure excluding frequencies at around €1.5bn
5 Free cash flow after tax and interest expense and before WCR, excluding the impact of changes in taxation, like-for-like

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