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Ekimetrics partners with TikTok to enable clients to effectively measure their advertising media mix spend
Since 2006, Ekimetrics' team of data scientists and consultants has helped some of the world's top brands maximise their business performance and build a competitive advantage in the market. Thanks to its expertise in Mix Modelling Marketing (MMM), Ekimetrics has enabled companies to develop faster and more insightful marketing effectiveness models, isolate the ROI of each of the Marketing Mix levers, and better measure their impact.
As a result, TikTok is partnering with Ekimetrics - a leading expert in MMM - among five key companies to participate in the Media Mix Modeling Program to bring reporting consistency and quality as well as a more streamlined media mix modeling process for advertisers globally.
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, Global Head of Marketing Science at , said:
Founded in 2006, Ekimetrics is the European leader in data science for business and marketing mix modeling. It brings together over 320 data scientists, has a presence in more than 50 countries worldwide, and has implemented in excess of 1,000 data science projects that have generated over EUR 1 billion in profits for its clients since 2006. Ekimetrics helps its clients to optimise their performance marketing, engagement with the end customer, and operational efficiency. Ekimetrics also uses data to advise companies on how to upgrade their products and services. Ekimetrics are committed to the most advanced data science, and producing ethical, fair and conscious data & AI practices.
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