Lycored Debuts Your New "Best Friend" - Nature-Based Colorant ResilientRed BF- at IFT FIRST

"Consumers everywhere are voicing a clear preference for naturally derived rather than artificial colors and are craving a return to more wholesome foods and beverages," said Caroline Schroeder, Head of Global Marketing, Lycored. "We're excited for customers, scientists and food experts to meet their new best friend – ResilientRed BF – through interactive demonstrations on the IFT FIRST expo floor and are confident that this new nature-based colorant will satisfy the growing number of consumers who desire premium, clean-label products."

BRANCHBURG, N.J., 15/07/2024 (informazione.it - comunicati stampa - cibi e bevande)

Lycored will be showcasing ResilientRed BF along with their portfolio of nature-based solutions at booth #2034 during the IFT FIRST Annual Event and Expo. Visitors can expect experiences and demonstrations that spotlight the application versatility and performance of ResilientRed BF as brands' potential new "best friend" in achieving beautiful shades.

About Lycored
Lycored is an international company at the forefront of discovering the beauty within by combining nature's goodness with cutting edge science to deliver a sensory journey that impacts wellbeing. Established in 1995 in Israel, Lycored is the global leader in naturally derived carotenoids for food, beverage and dietary supplement products. For more information visit www.lycored.com.