NEW SKYSCANNER STUDY REVEALS SPONTANEOUS TRAVEL AS SECRET TO UK TRAVELLERS' HAPPINESS

Spontaneous and flexible holidays the new travel norm: 
Over a third of respondents (32%) have booked a trip to a destination they know nothing about, revealing spontaneous and flexible holidays as the new travel norm. 34% have arrived at an airport without a destination in mind and booked there and then to get away. 36% of respondents have previously booked a spontaneous holiday with a third (34%) stating that it felt more exciting. 

Spontaneity good for the mind and wallet: 
Skyscanner's flight pricing data shows that being flexible with where and when you travel is the key to unlocking the best prices. With 10 billion prices searched every single day, an 'Everywhere' search on Skyscanner for October reveals great value flights from as little as £17 to Europe this weekend. 

Emma, an NHS worker in her mid-thirties swears by the benefits of spontaneous holidays: 
"Work is busy and demanding and I need time on holiday that is just for me where I can please myself.Most of the time, I only book my trips a few weeks before I go, and I spend the minimum amount of time possible booking.
"I definitely prefer to just get on with booking a trip and make it happen. I don't like getting lost in over-researching and over-preparing. It's easy to go down the rabbit hole, which could stop me from booking altogether!" 

The benefits of spontaneous travel according to psychologist Emma Kenny:
"One common stress is the decision making involved in the holiday planning process. This is why forgoing the methodical organisation that so often goes hand in hand with a planned holiday and instead choosing to enjoy an impromptu break can be so liberating.
"Nothing is quite as thrilling as seeing a new place for the first time, and the excitement and instant gratification that comes with that. 
"Whilst it may seem scary to just pack a bag and hop on a plane to take a chance on an unknown destination, you will psychologically benefit as this creates a 'can do' attitude and will remind you of the limitless possibilities that are out there. And because you have no clear set agenda, or plans, every step you take will involve a sense of adventure which is truly freeing."

Skyscanner's expert travel tips for booking a spontaneous trip: 

Brits are in with a chance to win their own spontaneous trip abroad this month with Skyscanner:
With a desire to help people rediscover the joy of spontaneous travel, Skyscanner's NOMOFOMO campaign is the antidote to social media-fuelled FOMO. Through a series of exciting giveaways, Skyscanner social media followers have the chance to win a number of holidays that will help remind them how easy it is to get back out there and embrace their impulsive side - just head to @skyscanner on Instagram and Facebook. 

Notes 
*Research conducted with OnePoll in August 2022 with sample of 1,000 UK respondents 
**Analysis of booking (redirects) as made on Skyscanner for economy class, return travel made on Skyscanner for departures between September – December 2022 
NB Flight pricing correct on 11.10.22

Founded in 2003, Skyscanner is a leading travel marketplace dedicated to putting travellers first. Skyscanner helps millions of people in 52 countries and over 30 languages find the best travel options for flights, hotels and car hire every month. Skyscanner is available on desktop, mobile web and its highly rated app has over 110 million downloads. Working with 1200 travel partners, Skyscanner's mission is to lead the global transformation to modern and sustainable travel.

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