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Myprotein Appoints Louise Thompson as New Female Ambassador Ahead of AW16 Performance-Wear Launch
Myprotein, the world's No.1 online sports nutrition company, has appointed Made in Chelsea star Louise Thompson as their latest female ambassador to promote their growing female specific categories. The Cheshire based company, which is owned by The Hut Group, has experienced a record £260m revenue this year, with the performance-wear category averaging 175% YOY growth alone.
(Photo: http://photos.prnewswire.com/prnh/20161102/435461 )
As part of this growth, Myprotein will exhibit their new AW16 range at The Clothes Show in Birmingham , with a guest appearance from Louise Thompson , who will host a meet-and-greet at the stand on Saturday 3rd December from 10am . Holly Richardson, Head of Design and Development at Myprotein said: "We're thrilled to have Louise on board as our new ambassador and believe the partnership will help steer Myprotein into the mainstream female space"
Louise Thompson said: "What I love about the Myprotein performance-wear is that unlike many athleisure-wear brands, it's specifically designed for the gym which is ideal as the majority of my workout is based around weight training. I'm always looking for stylish gym gear but it also has to be super practical as I wear it pretty much every day. I'm a huge fan of the spandex squat shorts as they offer maximum mobility in a super flattering fit. The range is designed from lightweight, premium quality fabrics which ensure I have a cool and comfortable workout."
The new clothing range features updates of Myprotein hero products, such as the signature logo tights, core tank tops and squat shorts. It also boasts a back to basics capsule collection of simple garments in a selection of neutral colourways. Visitors to the stand can expect to see a range of great discounted performance-wear with up to 50% off the RRP, and special features including a complimentary goodie bags, giveaways, and a selfie stand.
Following her appearance at The Clothes Show, Louise will continue her partnership with Myprotein as a long-term ambassador to support the new Active Women Nutrition range - a collection of protein powders and supplements specifically formulated to support female physiology and hormonal balance.
Myprotein, the world's No.1 online sports nutrition company, is part of the Health Division at The Hut Group. The brand offers a huge range of products - from sports supplements, vitamins, and high-protein foods, to an expansive clothing range.
Providing the highest-quality products made in house from the finest ingredients, coupled with The Hut Group's leading international technology platform, Myprotein has become the fastest-growing, most-trusted choice for consumers' health and lifestyle requirements in the world, operating 45 websites in 32 languages using 25 currencies. For more information, visit http://www.myprotein.com
http://www.myprotein.com/sports-vests/myprotein-women-s-core-twist-racer-back-vest-black/11343248.html
Contact Suzi Baker , Myprotein PR Manager, suzi.baker@thehutgroup.com, for more information