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Strategy Analytics: Indian Mobile Users Spend 45 Minutes/day on Facebook Properties
BOSTON , June 8, 2016 /PRNewswire/ --
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The research is powered by SA's AppOptix India research platform built using an opt-in panel of Indian mobile users, a resident telemetry app, and a big data analytics environment. The report analyzed the performance of Facebook and Google's mobile properties – the top two publishers in India . Additional findings from the report include:
"Our data shows, messaging is the most important channel for mobile engagement. Indian mobile users engage with various messaging apps 34 times per day, which is more than twice the frequency of a US mobile user."
"We're excited to launch AppOptix India. Among major markets,
India indeed is the most dynamic - with this launch, Strategy Analytics clients have the right set of tools to make informed decisions whether it's in device roadmap, network planning, or content optimization for the largest emerging mobile market."
Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America , Europe and Asia , Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com
Contact:
Barry Gilbert , +1 617-614-0701, bgilbert@strategyanalytics.com
Bonny Joy , +1 617 614 0708, bjoy@strategyanalytics.com