Xinhua Silk Road: E. China's Quanzhou City rides cultural revival wave to tourism boom

Cultural intellectual properties (IPs) emerged as economic drivers. The green snake sculpture at Quanzhou Confucius Temple, blending with local elements like oriental variegated coral-beans and scholar hats, spurred 1 million yuan in plush toy and souvenir sales. Local enterprises like Peak Group contributed designs such as the "seven-color coral-bean snakes" installations displayed at landmarks.

Tourism gains are revitalizing cultural preservation. The string puppet troupe reinvests earnings into innovation and facility upgrades, while the music band modernizes 800-year-old local music, performing globally from Shanghai to London.

Annual data reveals the city hosted 100 million tourists in 2024, with tourism spending up 20.8 percent to 121.14 billion yuan (nearly 16.7 billion U.S. dollars), energizing transport, hospitality, and catering sectors. The integration of cultural heritage with tourism has forged a sustainable model, empowering both economic growth and tradition revitalization.

Original link: https://en.imsilkroad.com/p/344718.html

View original content:https://www.prnewswire.co.uk/news-releases/xinhua-silk-road-e-chinas-quanzhou-city-rides-cultural-revival-wave-to-tourism-boom-302400669.html