Louis Vuitton Strengthens Ties with the America's Cup

     (Photo: http://photos.prnewswire.com/prnh/20150527/747456-b )

For Louis Vuitton , this partnership represents more than simply supporting a great sporting event, it also reflects the trailblazing spirit that has characterized Louis Vuitton from its beginnings and still holds true today.

Louis Vuitton will assume a prominent role in all aspects of the event, ashore, on the water, in international television broadcasts and on online platforms.

The America's Cup is the oldest trophy in international sport, dating to 1851, when the schooner America, for which the trophy is named, beat the best of the British fleet in a race around the Isle of Wight . The trophy won on that day was donated in trust through a Deed of Gift and has since become an iconic symbol of achievement.

The America's Cup is currently held by the Golden Gate Yacht Club in San Francisco . On September 25, 2013 , its team, ORACLE TEAM USA , completed the biggest comeback in sports to retain the trophy it had first won in 2010.

The Louis Vuitton America's Cup World Series consists of three events in 2015 in Portsmouth UK (July); Gothenburg Sweden (August); and Bermuda (October). The 2016 calendar will be announced in the summer of 2015.

For further information: http://www.americascup.com

Since 1854, Louis Vuitton has brought unique designs to the world, combining innovation with style, always aiming for the finest quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton , who invented a genuine "Art of travel" through luggage, bags and accessories which were as creative as they were elegant and practical. Since then, audacity has shaped the story of Louis Vuitton . Faithful to its heritage, Louis Vuitton has opened its doors to architects, artists and designers across the years, all the while developing disciplines such as ready-to-wear, shoes, accessories, watches, jewelry and stationery. These carefully created products are testament to Louis Vuitton's commitment to fine craftsmanship.

For further information: http://www.louisvuitton.com