Xiaohongshu Street Life Festival Kicks Off in Shanghai

Xiaohongshu's Marketing Director, Bai Ban, shared that more than 500 creators from both domestic and international backgrounds have been invited to participate in the festival, extending the event's appeal to an even wider audience. "We hope the Street Life Festival will further boost consumption, uplift the vibrancy of youth culture, and showcase the positive and aspirational spirit of young Chinese. This will add more value to the Xiaohongshu community, our users, the city, and society, and help Shanghai establish a new urban brand."

SHANGHAI, 23/08/2024 (informazione.it - comunicati stampa - turismo)

Xiaohongshu's Marketing Director, Bai Ban, shared that more than 500 creators from both domestic and international backgrounds have been invited to participate in the festival, extending the event's appeal to an even wider audience. "We hope the Street Life Festival will further boost consumption, uplift the vibrancy of youth culture, and showcase the positive and aspirational spirit of young Chinese. This will add more value to the Xiaohongshu community, our users, the city, and society, and help Shanghai establish a new urban brand."

Last year, the inaugural Street Life Festival attracted over 200,000 participants to its offline events. By creating joyful and engaging offline experiences, it brought significant foot traffic to the participating businesses and brands. Whether local residents or visitors from afar, everyone is invited experience the charm and warmth of Shanghai through this grand event, enjoying a summer festival that seamlessly blends culture, art, and commerce.

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