Casio to Release Metaverse-Based Virtual Ride Through the World of G-SHOCK Durability Testing
Comunicato Precedente
Comunicato Successivo
In October 2023, Casio opened a virtual G-SHOCK STORE on VRChat to provide metaverse-based content offering visitors experiences with G-SHOCK customization, as well as seeing how VRChat avatars look wearing watches they have created, and more. The space is designed to serve as a touchpoint between the G-SHOCK brand and new users.
Now, as a second offering of VRChat-based content, Casio is releasing G-SHOCK THE RIDE, a ride-type attraction offering users simulated experiences of futuristic G-SHOCK durability tests.
While based on G-SHOCK durability tests actually conducted at the Hamura R&D Center, a base of development for the brand's watches, G-SHOCK THE RIDE goes far beyond, featuring a narrative that imagines the form those durability tests might take in the future. The attraction invites users to hop on board a G-SHOCK with their avatar as if stepping onto a ride at an amusement park, to enjoy the kind of fantastic, beyond-reality immersive experiences that are only possible in virtual reality spaces. In addition to the fun, game-like enjoyment G-SHOCK THE RIDE offers, the attraction provides a space expressing the true, reality-based worldview of G-SHOCK with the exacting durability tests the brand conducts to ensure the unparalleled toughness of its watches.
■About VRChat
VRChat is a virtual reality metaverse platform that enables users to assume the forms of avatars and enjoy interactive experiences in virtual worlds. Millions of people have formed a wide array of user communities in which they can freely enjoy activities in metaverse spaces on the platform.
Photo - https://mma.prnewswire.com/media/2295128/img01.jpg
Photo - https://mma.prnewswire.com/media/2295129/PR_Newswire.jpg
View original content:https://www.prnewswire.co.uk/news-releases/casio-to-release-metaverse-based-virtual-ride-through-the-world-of-g-shock-durability-testing-302008529.html