Freelance Hiring by Advertising Agencies Increases by 40%, Reveals Worksome Data

From January 1, 2024, to March 31, 2024, the total contractor engagements Worksome's platform facilitated across 150+ advertising agency clients were a notable 40% jump from Q1 2023. The total contracts signed in Q1 2024, marked a 36% rise year-over-year.

A Changing Workforce Landscape

"The advertising industry is seeing a strategic shift as agencies adapt to the current economic climate," says Worksome co-founder and CEO Morten Petersen. "While the macro-economic climate plays a role, the real story is how companies are leveraging non-employee talent to stay agile and competitive. We see that as employee headcounts stabilize, this increase in freelance hiring signals and underscores the shift towards flexible talent and the need for quick access to specialized skills."

Key Insights from Worksome's Data:

Implications for the Advertising Industry

This trend is not just a response to economic conditions but also a strategic move to integrate diverse skill sets and innovative thinking into the workforce. By leveraging freelancers, agencies can scale quickly, optimize costs, and drive creativity.

Worksome's Commitment to Innovation

Worksome continues to enhance its platform to meet the evolving needs of freelancers and enterprises alike. By offering solutions to source their trusted talent, engage with them compliantly, and streamline payments, Worksome supports the increasing shift towards flexible, project-based work models in the advertising industry and beyond.

Read more about the recent surge in freelance hiring here.

About Worksome

Worksome is the leading Freelance Management System for enterprises to engage external talent while ensuring full workforce visibility and minimizing compliance risk. Worksome delivers a centralized solution for sourcing, contracting, classifying, and onboarding talent, as well as payments and billing. Our all-in-one solution saves companies time and money and enhances the experience for both businesses and freelancers.

Trusted by leading enterprises and agencies worldwide, including Carlsberg, Novo Nordisk, and the Oliver agency, Worksome operates from key global hubs in Copenhagen, London, and New York. For more information, visit www.worksome.com.

Media Contact:

Jen Harvey
[email protected]
www.worksome.com

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