Men's Shirts Specialist Buttons Up Awards at the Home of the Special One

Adding even more lustre to a glittering evening, compere Dermot Murnaghan of Sky News also handed Charles Tyrwhitt founder Nick Wheeler a highly prized lifetime achievement award, jointly won with his wife Chrissie Rucker, owner of the luxury home style and fashion success story that is The White Company. In the words of the judges, "What shines through is that they both share a real passion for their businesses."

Nick's acceptance speech dwelled on the route to success and some unexpected confessions about past mistakes which had the audience in stitches (of laughter, not necessarily of Charles Tyrwhitt clothing). One happy coincidence which emerged on the evening was that Nick originally started selling shirts for men in modest premises in Chelsea, on the very site which has been redeveloped for Chelsea's shiny new ground. This was a triumphant homecoming.

Wrapping up, Nick gave some straightforward advice to the ECMOD awards audience: "Have a vision and stick to it. Don't have to-do lists, have not-to-do lists. So many businesses get distracted; you need to focus. Decide where you want to be in three years' time; don't do anything else but focus on that."  

The question remains whether Jose Mourinho and his players will support this British menswear company in the coming season. Certainly they will find premier league formal shirts, casual shirts and plenty of other quality choices for every occasion on the Charles Tyrwhitt website. And as a man with an eye for titles, Jose will find he has plenty of superb quality clothing to help him maintain his status as one of the world's best-dressed men.