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Frost & Sullivan Applauds AT&T for its Effective Strategy and Competitive Differentiation in the European Managed SD-WAN Services Industry
AT&T manages SD-WAN deployments across Europe and its key verticals include retail, manufacturing, and transportation. The company recorded significant client wins in Europe , the majority involving complex deployments, such as running SD-WAN over third-party networks (including internet and multiprotocol label switching [MPLS]). It provides a holistic offering through a wide choice of SD-WAN solutions, significant customer flexibility, and a strong underlay (such as broadband and dedicated internet, MPLS, and bring-your-own-access) and overlay (SD-WAN technologies, appliance delivery, and NFV) infrastructure.
"With its comprehensive portfolio of managed SD-WAN, strategy effectiveness, and competitive differentiation, AT&T has established a strong European presence. Its security features, innovations, wide choice of deployment options, and strong collaborative ecosystem enables it to offer a superior and uniquely extensive range of SD-WAN solutions in the market," explained Divya Prasad , an industry analyst at Frost & Sullivan.
AT&T focuses on customer relationships through various assistance centers, dedicated sales teams, and trained support staff that can solve customers' networking-related issues. The company provides broad capabilities in all aspects of SD-WAN deployments through its team of expert engineers. Its experts provide end-to-end managed SD-WAN services to support network design, integration, operations, and pre- and post-sales support. Other effective competitive strategies include:
"AT&T continues to help businesses move toward digital transformation, advancing its position in Europe . Its comprehensive managed SD-WAN solutions support businesses' rapidly growing requirements as they move to the cloud," stated Prasad. "There's no doubt that, with its continual focus on innovation and strong technology collaborations, AT&T creates immense value for the entire ecosystem."
Each year, Frost & Sullivan presents this award to the company that has leveraged competitive intelligence to successfully execute a strategy that results in stronger leadership, competitive brand positioning, and customer satisfaction.
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