Arte e Cultura
Young Creative Chevrolet 2013 is all About the Passion of Football
Susan Docherty , Chevrolet Europe President and Managing Director, explains that the timing and theme of YCC 2013 are ideal. "Through our football sponsorships, we are delighted to get closer to the game and its billions of fans around the world," Docherty says. "We believe our commitment to football and continued support of up-and-coming artists will make for a powerful and especially interesting YCC year."
A fresh look at football
The overarching theme of YCC 2013 is football: the game, its fans and the passion. Creative briefs in this year's four YCC applied arts disciplines aim to celebrate and provide unique perspectives on the phenomenon of football.
The contest theme was inspired by Chevrolet's recently announced global sponsorships of premier-league teams Manchester United and Liverpool , as well as the One World Futbol Project, which delivers virtually indestructible footballs to children in need. The extensive marketing and media outreach surrounding these sponsorships will likely contribute to heightened exposure for YCC 2013 and its winners.
YCC grows in size and status
Young Creative Chevrolet (YCC) was launched by Chevrolet Europe in 2007 to foster creativity and support emerging artists in the early stages of their careers. The sixth year of YCC was marked by a notable jump in participation, with 280 applied arts schools from 24 European countries taking part. The growing interest in the contest may be explained not only by the attractive monetary prizes awarded both to national and European YCC winners, but also by the promise of public recognition and - in the case of European winners - exposure to creative professions through unique behind-the-scenes work experiences and, in 2012, the YCC award night itself.
For YCC 2013, a first jury selection will be made at the national level by
June 2013 , with a maximum of three prizes awarded per discipline. The winning entry in each discipline will advance to the European finals in
July 2013 . National and European YCC juries are composed of distinguished artists in related fields, as well as design experts, media professionals and senior Chevrolet officers.
School registration now open
In line with YCC guidelines applied arts schools across Europe are invited to register online by December 31, 2012 . Only students from official YCC schools may take part in what promises to be the most competitive and high-profile contest yet.
More information can be found here.
About Young Creative Chevrolet
About Chevrolet
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