Solo males on the move, quintessential capital city breaks, and tech-travel companions

"At Omio, we are always looking for new ways to simplify and enrich our customers' travel experiences," commented Veronica Diquattro, Omio President B2C Europe. "We've created this report to get a deeper understanding of what is driving booking decisions, now and into 2025. From the rise of men's solo travel to the return of city breaks, we're seeing a dynamic mix of emerging new trends with the renaissance of holiday rituals. We're also witnessing the continued rise of the digital traveller, whose increasing reliance on AI, social media and apps, provides an insight into how the industry must evolve to meet changing consumer needs." 

LONDON, 08/11/2024 (informazione.it - comunicati stampa - turismo)

commented Veronica Diquattro, Omio President B2C Europe . "

The NowNext '24 Report themes are:

Remote, niche locations have grown in popularity over the last years, but city escapes are on the rise again with 60% of travellers planning to visit major cities in 2025. Culture-rich capitals win top spot as the most in-demand locations on the Omio platform in 2024… but it isn't only iconic landmarks persuading travellers to go urban, with food, concerts, and sporting events increasingly amongst the main reasons travellers are flocking to major metropolises.

From self-discovery to mental empowerment, independence to building confidence, there are lots of benefits to travelling alone. Over the last few years, the trend has been heavily led by women, but we're soon to see a surge in lone male voyagers with 30% of men compared to 23% of women planning a solo trip in 2025. Not only are men planning to increase solo travel, but they also plan to do it in style with 28% of men planning to spend over £2,000 on their international trip.

Travelling broadens our horizons and gives us a fresh perspective of foreign cultures, but it also comes with challenges. Travellers cite language barriers and navigating unfamiliar transport networks as the biggest sources of stress with almost a third (29%) of respondents struggling with foreign transport. In 2025, travellers will increasingly lean on technology to navigate the complexities of international travel with 44% saying they would use AI to plan and book travel in 2025, compared to 27% in 2024.

While 'shoulder-season' can provide cheaper, quieter, and more temperate conditions, travellers just can't resist peak summer travel. In 2024, 74% of travellers believed June, July, and August were the best times to get away. In 2025, it is set to be a similar story, with 76% preferring the full tourist experience of peak season compared to off-peak options.

Booking a holiday destination isn't always straightforward. With so many options to choose from, we are under a lot of pressure to ensure that we select the right location to suit what we want from our trip. It's no surprise then that savvy travellers are increasingly using AI and social media with 45% of travellers getting their travel inspiration from social media in 2024.

Conscious travel continues to rapidly grow in importance for travellers as they try to minimise the negative impacts of their journey and help the communities and places they visit. Over half of travellers (58%) are more likely to travel to places that incentivise sustainable travel and 44% say supporting local businesses and restaurants is a key part of their travel plans.

Veronica Diquattro , continues,

Access the NowNext '24 Report: www.omio.com/c/travel-trends-report-2024/  

Since its foundation in 2013, the Omio Group has been helping its customers discover new ways of travelling. Thanks to its two interconnected platforms, Omio and Rome2Rio, Omio is the world's leading travel platform for searching, comparing, and booking. Omio B2B Partnership is servicing OTA's and mobility providers with tailored business solutions. Omio supports its customers in their desire to explore Europe , the United States , and Canada by train, bus, flight, and ferry. Omio collaborates with over 1,000 transportation providers; customers can book in 21 languages and pay in 26 foreign currencies. Omio sells more than 80,000 tickets daily, employs over 400 staff from more than 50 countries and maintains offices in Berlin , Prague , Melbourne , and London . The Omio Group offers its customers journeys that move them.

Sebastian Ries
omio@opnrs.com  
+49 1578 058 8488 

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