The Challenges of Brands and Retail to Face the Digital Outbreak at the Retail & Brand Experience World Congress

The programme of the Congress will focus on six themes (customer experience, omni-channel approaches and digital, the real estate sector, retail technologies, customisation and new retail models and trends) and eight sectors (fashion, consumer goods, department stores and shopping centres, beauty, electronics, online, furniture and banking).

Among the 100 speakers that will participate in the 50 conferences of the RBEWC, include representatives of Google, Ikea, British Airways, Carrefour, Alibaba, Karl Lagerfeld, Levi's, Renova, Nestle Purina Petcare, Value Retail, Muji or Puig.

The congress will be complemented with a start-up area and an exhibition area with the participation of 100 companies. The Start-up Village will have more than 64 emerging companies that will show innovative solutions such as applications to transform traditional stores into smart outlets; systems to know how much stock of a product there is at all times and cameras to monitor customers entering the outlets. Among the companies that will participate in the exhibition area will be SAP, Cisco, Deloitte, Beabloo, Accenture, Epson, Open Bravo, Asts Solum - Samsung, and Tiendeo. In addition, two routes around the most disruptive shops of Barcelona, such as Camper or Tous among others, will be organized during the celebration of the event.

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