Information Technology
nShift study pinpoints five steps to success for retailers ahead of peak shopping season
The study finds customers prize convenience above many other aspects of the customer experience. Being able to choose the time and date of delivery is by far the most influential factor for respondents, with nearly two-thirds (63%) deeming it important. A similar proportion(62%) agreed they would not buy again after a single bad delivery experience.
David Carey , SVP Customer Experience at nShift, said, "These results hammer home just how little patience most consumers have for bad delivery experiences – and how important it is for retailers to get deliveries right every time. As we move into the second half of the year, and the peak shopping season, the most successful retailers are likely going to be those that focus on delivery & experience management as a business-critical point of difference."
To best prepare for the forthcoming peak shopping period, nShift offers the following five tips for retailers:
Carey concluded, "Customers expect delivery to be sculpted around their lifestyle. It will be no different as peak season draws near. Being match-fit for peak season depends on taking the right steps now, so retailers can truly differentiate through deliveries."
Read the full " Shopper Unlocked: inside the minds of 1,000 consumers " report and find out more.
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