Sport
Aon and PGA TOUR evolve partnership to increase use of real-time analytics and highlight how decision-making drives performance
PONTE VEDRA BEACH, Fla. and DUBLIN , Dec. 14, 2023 /PRNewswire/ -- The PGA TOUR today announced that its partnership with Aon, a leading global professional services firm, will integrate the use of real-time analytics and capitalize on changes to the TOUR's reimagined 2024 schedule to create more drama and insights for fans.
First, Aon will headline the Aon Next 10 and the Aon Swing 5, which recognize better decision-making and the elite performance required to earn access into in-season Signature Events. Second, key elements of the award-winning Aon Risk Reward Challenge program will evolve to "Better Decision Breakdowns" segments that use emerging technology to provide real-time analysis of player decisions.
At the beginning of the season, the first 50 spots in each Signature Event field are set based on prior year FedExCup standings. To help complete the Signature Event fields, there are two new programs that will give players the opportunity to compete head-to-head against the PGA TOUR's best.
"We view the Aon Next 10 and Aon Swing 5 as an opportunity to further innovate around our reimagined schedule," said Tyler Dennis , PGA TOUR Chief Competitions Officer. "Further defining these paths has provided the best players in the world more opportunities to go head-to-head, engaging fans in new ways and creating additional consequence in our Full-Field Events."
Broadcast integrations highlighting these paths will provide fans a real-time understanding of what is at stake at each Full-Field Event as players compete for spots in Signature Events.
"Aon is committed to continuous innovation on behalf of clients and partners, and that mindset extends to our sports marketing strategy," said Andy Weitz , Chief Marketing Officer at Aon. "These new programs are designed to further enhance the fan experience by offering insights into how players make real-time decisions on the course and how those better decisions translate into opportunities to compete at the highest level on the PGA TOUR."
"Better Decision Breakdown" segments will provide fans a window into how the best players in the world make better decisions when it matters most. Leveraging new technology, production teams will be able to deliver real-time insights including strokes gained analysis, model-based shot dispersion, accuracy depictions, expected outcomes and more.
"We could not be more excited to have Aon woven into our reimagined schedule, which creates consistent excitement for our fans," said Brian Oliver , PGA TOUR Executive Vice President of Corporate Partnerships. "Aon's innovative approach to partnership will bring new real-time insights into each broadcast and create more engagement opportunities for fans as they track the performance of their favorite players."
The enhancements are part of the next evolution of Aon's partnership with the PGA TOUR, which began in 2019 with the Aon Risk Reward Challenge, a season-long competition across the PGA TOUR and LPGA Tour that highlights golf's best strategic decision makers. The Aon Risk Reward Challenge will continue on the LPGA Tour, where winners will receive the Aon Trophy and the $1 million dollar prize.
Weitz added, "We're grateful to our partners at the TOUR, CBS and NBC, as well as global partners like Sky Sports that leverage the international broadcast feed, for their leadership in exploring new ways that we can bring more real-time analytics and compelling storytelling to the live broadcast."
The Aon Next 10 and Aon Swing 5 will provide access to the following Signature Events.
As previously announced, additional spots in Signature Events are available to current-year tournament winners of full FedExCup Point events and PGA TOUR members in the top 30 of the Official World Golf Ranking, not otherwise exempt through the above categories, as well as four sponsor exemptions reserved for PGA TOUR members.
Learn more about the Aon Better Decisions platform here.
By showcasing golf's greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida , co-sanctions tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Americas and administers PGA TOUR Q-School presented by Korn Ferry and PGA TOUR University. TOUR members represent the world's best players, hailing from 24 countries and territories. Showcasing the biggest moments in the sport with history and legacy on the line, the PGA TOUR has long-term domestic distribution partnerships for broadcast coverage on CBS, NBC and Golf Channel and video streaming service on ESPN+. Internationally, PGA TOUR coverage is available across 200+ countries and territories in 26 languages via 44 broadcast and digital partners. Virtually all tournaments are organized as non-profit organizations to maximize charitable giving, and to date, tournaments across all Tours have generated more than $3.64 billion .
Fans can follow the PGA TOUR on the new PGA TOUR app and PGATOUR.COM, and on social media channels, including Facebook, Instagram (in Spanish, Korean and Japanese), LinkedIn, TikTok, X (in English and Spanish), WhatsApp (in English and Spanish), WeChat, Weibo, Toutiao, Douyin and LINE.
https://www.aon.com/home/indexAon plc (NYSE: AON) exists to shape decisions for the better — to protect and enrich the lives of people around the world. Our colleagues provide our clients in over 120 countries and sovereignties with advice and solutions that give them the clarity and confidence to make better decisions to protect and grow their business.
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Chris Cox , PGA TOUR, chriscox@pgatourhq.com, (904) 273-3371
Aon, mediainquiries@aon.com, (833) 751-8114 or (312) 381-3024
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