Arte e Cultura
RAPALA PRODUCTS WIN INTERNATIONAL AWARDS
Rapala VMC Corporation
Press Release
June 26, 2013 at 2:00 p.m.
Rapala VMC Corporation's Sufix NanoBraid has been honored with the Best New Braided Line Award and Rapala Eco Wear Reflection Pants named Runner Up in the Best New Fishing Clothing category at the 2013 European Fishing Tackle Trade Exhibition (EFTTEX), Europe's largest and most important international fishing tackle trade show, held in Vienna on June 14-16.
Sufix NanoBraid for Finesse Fishing
Sufix NanoBraid is an advanced, super thin braided line designed for modern finesse fishing techniques. The NanoBraid line is built with a Wide Angle Braiding Technology that creates higher tension on the braiding process, resulting in a tight weave and super strong, silky smooth line.
The densely braided Dyneema® fiber line and a high pitch-count - twice as high as on most braided lines - gives consistent quality, uniform diameter and increased abrasion resistance, improving the line's performance.
Sufix NanoBraid is up three times stronger than other lines in the category and also features superior knot and shock strength unmatched by any other ultra thin line. The silky soft line is extremely sensitive and runs quietly through the guides, allowing smooth performance and long casts.
Sufix NanoBraid is available in diameters from 0.04 mm to 0.12 mm and in two colors: low-vis Aqua Camo and hi-vis Hot Pink.
Rapala Eco Wear Reflection Pants from Recycled Plastic Bottles
The Rapala Eco Wear Reflection Pants are a natural addition to the award-winning Rapala Eco Wear Reflection collection.
By biggest part the fabric used for the Eco Wear Reflection Pants is made of PET polyester that derives from recycled plastic bottles. To minimize waste, the use of chemicals and their environmental impact, the pants are sold without a package and the recyclable hang tag card is printed with soybean based ink.
Water repellent and breathable, these pants keep the wearer comfortable in a variety of conditions and if they get wet also dry fast. Eco Wear Reflection Pants are lightweight yet strong enough for even the most active outdoor enthusiasts. The Rapala Eco Wear Reflection collection will be the choice of clothing for quality oriented and young-minded fishermen that are conscious of nature.
For further information:
Teemu Mäkelä
Marketing Director
Rapala VMC Oyj
teemu.makela @rapala.fi
puh. 09 7562 5413
Distribution: Main Media
Rapala VMC Corporation ("the Group") is a leading fishing tackle company and the global market leader in fishing lures, treble hooks and fishing related knives and tools. The Group also has a strong global position in other fishing categories and it is one of the leading distributors of outdoor, hunting and winter sport products in the Nordic countries. The Group has the largest distribution network in the industry. The main manufacturing facilities are located in Finland, France, Estonia, Russia, China, Indonesia and the UK. The Group brand portfolio includes the leading brand in the industry, Rapala, and other global brands like VMC, Sufix, Storm, Blue Fox, Luhr Jensen, Williamson, Dynamite Baits, Mora Ice, StrikeMaster, Marttiini and Peltonen. The Group, with net sales of EUR 291 million in 2012, employs some 2 000 people in 38 countries. Rapala VMC Corporation's share is listed and traded on the NASDAQ OMX Helsinki stock exchange since 1998.
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