Moda
WHITE recorded a consistent number of visitors compared to September 2022, with a 5% rise in foreign buyers thanks to the strategy and growth of the EXPO WHITE project
From , the spaces in the were populated by industry professionals and the city's public, all seeking the latest trends for the Spring- Summer 2024 season. It is one of the most relevant and dynamic events during and has managed to attract numerous buyers, press, and industry professionals from around the world since its inception. WHITE reaffirms its position as the for women's fashion companies and a showcase for new trends. Over 360 brands were presented, with a perfect balance between Italian and foreign companies (50% Italian and 50% foreign).
There was a significant increase in buyers from France , the US, and the Middle East , and a strong presence from China , Japan , and Korea. Among the buyers, we can mention .
said .
The project renewed its successful format, featuring five special spaces where international emerging talents unveiled their latest collections.
A selection of also participated to the show, thanks to the collaboration with , which began in September 2017 and continues to this day.
WHITE's vision aims for expansion and breaking down barriers, promoting between the market and creative realities from around the world through EXPO WHITE. Designers and brands from countries that belong outside , gathered up at the show to present their fashion visions.
At the Visconti Pavilion, EXPO WHITE hosted the , the
's program that promotes fashion designers from . On the evening of
September 20 , at Palazzo Serbelloni, the collections of the designers were featured in a
accompanied by the performance of the dancers from the Teatro alla Scala in
Milan . From September , a selection of Saudi brands were featured at the
at the famous luxury concept store .
Directly from the first edition of the held earlier in the summer, a group of showcased their collections at WHITE.
introduced , promoting their entry into new markets.
The space was dedicated to the collaboration between WHITE and , the first fashion and design business incubator founded by the Qatar Development Bank (QDB) in collaboration with M7. In the , avant-garde brands that diverge from mainstream styles and have well-defined brand identities were presented, while in the lofts, well- established names renewed their presence.
From September 22 to 24 in the evening, the Tortona Fashion District was animated by the first edition of , the first dopo-salone event organized during Milan Fashion Week.
There was also a significant turnout at the auditorium for the program "The couture code: The impact of AI on the fashion industry," which saw the participation of numerous partners, including , an important Italian textile company, and , a leading artificial intelligence company founded in 2016.
WHITE once again reaffirmed its association with excellence, research, innovation, both established and emerging fashion trends, and sustainability, capable of attracting a diverse industry audience while also ensuring well-deserved visibility for the brands participating and all of its partners.
Photo - https://mma.prnewswire.com/media/2223078/WHITE.jpg
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