Kameleoon offers the most advanced Google Analytics 4 integration for A/B testing today

The powerful integration makes it possible for teams to pull in existing segments in GA4 for experiments and personalizations with minimal developer support.

The two-way nature of the integration also allows users to send campaign exposure events back to GA4 for advanced closed-loop reporting.

Kameleoon's integration has many advantages that no other third-party solution can match, including:

For more information on the integration, visit kameleoon.com or read the integration documentation here.

About Kameleoon

Kameleoon is the only optimization solution to offer web, full stack, and feature experimentation capabilities in a single unified platform. It's one of the few dedicated experimentation platforms on the market as validated by Forrester's latest Wave: Experience Optimization Platforms Q4 2020 report. Newly launched, Kameleoon Hybrid™ makes server-side testing easier for all teams by empowering non-technical teams to run server-side experiments with client-side capabilities.

Kameleoon is a feature-rich and secure platform built to provide highly-accurate experimentation data to medium and enterprise-sized companies. In a Total Economic Impact™ (TEI) study, Forrester found that Kameleoon delivers an ROI of 291%. Teams at Toyota, Providence, Moncler, Direct Line Insurance Group, and Cerebral use Kameleoon.

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