Salute e Benessere
The Future of Smartphone Design Is Here: Infinix and WGSN Reveal 2025 Smartphone Color Trends Report
The Infinix x WGSN 2025 Trend Report features six key forces—"STEPIC Drivers"—that will shape global economic, technological, environmental, and cultural development. These macro forces are set to play a pivotal role in the global economy and business landscape by 2025 and beyond. The report identifies significant global trends, from political instability and economic uncertainty to the decentralization of digital culture, migration waves, the rise of the space economy, and the AI-driven "synthetic creativity" revolution, all of which will have profound impacts on the future.
These trends have sparked three core emotional needs among young consumers: Idleness (seeking personalization and self-expression in a complex environment), Radical Acceptance (pursuing balance and connection with nature under pressure), and Rational Optimism (finding a positive outlook through technological progress). According to WGSN's forecasts, future designs will focus more on the use of natural materials and textures, such as stone surfaces rich in sensory experience and storytelling. Additionally, the mechanization of geometric patterns and the use of color variations will play a crucial role in design, meeting young consumers' demand for personalization and quality.
As consumer electronics and mobile devices increasingly double as fashion accessories, color has taken on a more crucial role in defining personal style. Vibrant and distinctive colors allow users to express their individuality, making them a key attraction for those who value self-expression. Recognizing this trend, WGSN developed the 2025 Smartphone Color Trend Report, which Infinix has applied to the ZERO 40 Series, resulting in a new lineup of colorful, trend-driven smartphones.
, shared his inspiration for the ZERO 40 Series: "Color is not just a designer's individual creation; it comes from listening to the real world and the voices of our users. Understanding is what determines the depth and empathy in design expression. In this regard, the ZERO Series resonates strongly with WGSN. As the report highlights, today's consumers favor minimalism and a high-quality lifestyle while seeking a natural and health-conscious way of living. This inspired us to incorporate natural textures and soft tones into our design. The creation of the leaf vein stone pattern on the ZERO 40 Series is rooted in our deep pursuit of tranquility."
, added, "Rational Optimism drives our confidence in technology. In the ZERO 40 Series, we've captured this through innovative design. The use of velvet sand craftsmanship gives the phone a refined texture and premium feel. These elements, paired with thoughtful color and material choices, create a warm, comforting experience that reflects technological sophistication while conveying elegance and assurance."
In collaboration with WGSN, Infinix introduces three trend-setting colors for 2025:
Violet Garden , Misty Aqua, and
Blossom Glow , each thoughtfully integrated into the design and features of the ZERO 40 Series.
These colors are not just visually appealing but are intricately tied to the advanced design features of the ZERO 40 Series, creating a product that is as much a work of art as it is a piece of technology.
Starting at $289 , the Infinix ZERO 40 will be available in Misty Aqua,
Blossom Glow , and Rock Black.
Starting at $399 , the Infinix ZERO 40 5G will be available in
Violet Garden , Moving Titanium, and Rock Black.
Pricing will vary by region, with details to be announced at regional launches.
http://www.infinixmobility.com/
View original content: https://www.prnewswire.co.uk/news-releases/the-future-of-smartphone-design-is-here-infinix-and-wgsn-reveal-2025-smartphone-color-trends-report-302233968.html