Sona, next-generation workforce management for frontline, raises $27.5M Series A led by Felicis

"With Sona, we're building the 'self-driving car' of running a restaurant or a care home", said Steffen Wulff Petersen, co-founder of Sona. "The last 20 years of workforce management was dominated by legacy point solutions that digitized simple paper processes. Sona is building the next generation of WFM with a truly intelligent platform that enables organizational leaders in complex, multi-location enterprises to put the right people, in the right place, at the right time; and to seamlessly manage their workforce end-to-end."

LONDON, 14/05/2024 (informazione.it - comunicati stampa - information technology)

Since 2020, frontline enterprises have faced multiple external headwinds: inflationary forces, demand volatility, and staff shortages. These businesses already operate with low single-digit margins and labor mismanagement remains the single biggest, and controllable, cost. Companies are now actively modernizing as they are entering the vendor replacement cycle or moving away from paper and spreadsheets. With Sona's industry-specific and highly configurable software, their customers can pull multiple efficiency levers. AI acceleration, accurate forecasting, data-driven productivity models, and automated scheduling drive more intelligent deployment of labor which directly translates into significant profit increases.

Sona's exponential growth is driven by the speed of product delivery, high configurability, and sector expertise translating into product features specific to the social care and hospitality industries today. Unlike legacy platforms, Sona's modern technology has been built from the ground up for real-time data processing and insights. Leveraging the Elixir programming language and large language models, Sona offers AI-powered real-time actionable feedback driving intelligent decision making leading to workforce productivity gains.

Sona is the next-generation, intelligent workforce management platform for frontline enterprises founded by Steffen Wulff Petersen , Oli Johnson and Ben Dixon . Today, care homes, restaurants, and hotels all use Sona to empower their staff, driving intelligent deployment of labor which directly translates into significant operating efficiencies. To learn more, visit www.getsona.com .

Founded in 2006, Felicis is a venture capital firm investing in companies reinventing core markets, as well as those creating frontier technologies. The firm was the first to offer a Founder Development pledge, providing needed resources to help founders scale themselves. Felicis focuses on early-stage investments and currently manages over $3B in capital across nine funds. The firm is an early backer of more than 49 companies valued at $1B+. More than 100 of its portfolio companies have been acquired or gone public, including Adyen, Credit Karma, Cruise, Fitbit, Guardant Health, Meraki, Ring, and Shopify. The firm is based in Menlo Park and San Francisco in California . Learn more at felicis.com.

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