Hublot and The FIFA World Cup™: There for Every Game and Every Victory

     (Photo: https://mma.prnewswire.com/media/718787/Didier_Deschamps.jpg )

     (Photo: https://mma.prnewswire.com/media/718788/Hublot_4th_Referee_Board.jpg )

     (Photo: https://mma.prnewswire.com/media/718789/Usain_Bolt__Ricardo_Guadalupe__DJ_Snake__Julian_Peretta.jpg )

by inviting its customers and friends of the brand to join it in the stands.

, the watchmaker once again achieved maximum visibility in the 12 stadiums, during the 64 games, totalling more than 20 minutes of game time.

The referees' wrists have vibrated 169 times thanks to the Big Bang Referee 2018 FIFA World Cup Russia™ connected to the video assistant referee system. The ultimate watch for true football fans set the pace for the World Cup, in real time, announcing the games 15 minutes before kick-off, signalling yellow cards, red cards, and substitutions, not to mention the goals-of course! All of this complemented by game statistics, the scores, the number of cards, the names of the scorers, the substitutions and the length of the games.

After the Metropol and the Tsum Boutique, Hublot opened its third boutique in Russia on 15 June in the oldest department store in St Petersburg , a few steps from the Hermitage Museum. 26 m2 dedicated to the fusion of materials and to football.

Under the sounds of the closing ceremony, Hublot brought together its guests and friends from the world of football to a party dedicated to the World Cup on 14 July. At the end of the evening, the watchmaker showcased its other passion-music. The electronic beat of William Grigahcine , aka DJ Snake set the rhythm. A Hublot addict and a football fan, the global artist, who is racking up appearances at festivals, hits and performances, is the latest Hublot ambassador. After being nominated for a Grammy for his collaboration with Lady Gaga in 2011, he also remixed hits for Kanye West , AlunaGeorge and Major Lazer before composing three tracks for Lady Gaga's Artpop album, one featuring Justin Bieber . Hublot is confirming its passion for the arts. Time to face the music!

www.hublot.com