Swarovski Crystallized™ Unveils an Exciting New Collaboration With Zoë Isabella Kravitz for Spring/Summer 2013

     (Photo: http://photos.prnewswire.com/prnh/20130306/600502 )

At just 23, Brooklyn -based Zoë Isabella Kravitz is known for her work across film, music and fashion. An accomplished actor with fourteen films to her name, she also fronts the band Elevator Fight, models for flagship and indie magazines, and is the face of various ad campaigns.

Now, in partnership with SWAROVSKI CRYSTALLIZED™, she is adding jewelry designer to her impressive resume with a nine-piece capsule collection. Made with precision and flair, these are free-spirited, beautifully crafted pieces. Designed around the simple shades of sky blue and silver made famous by traditional Native American jewelry, Kravitz's pieces are stunning, bold expressions that incorporate the colors of her birthstones - turquoise and tanzanite - set off with Caribbean Blue Opal and sparkling SWAROVSKI ELEMENTS.

Describing the collection Zoe says, "I found inspiration in native earthy colors with a little bit of sparkle.  The beautiful lights and colors reflected in the Swarovski crystals reminded me of colors you see when the sun is shining on a pool of water.  I was inspired by the juxtaposition of the earthy tones of a forest and the beautiful colors of crystals I wanted my earrings to be a combination of those two - earthy tones and beautiful crystals."

The three styles of bracelet and four necklaces are finished with a delicate leaf shape engraved with Zoë Isabella Kravitz's signature. Together with the earrings and ring, these pieces can be mixed and matched, giving a look of effortless elegance and laid-back tribal charm.

Part rocker and part metropolitan hippy, with a whimsical vintage appeal, the exclusive Zoë Isabella Kravitz capsule collection for SWAROVSKI CRYSTALLIZED™ is a stylish echo of all the influences that have shaped her incomparable taste and personal style.

About SWAROVSKI CRYSTALLIZED™

Swarovski announces its innovative retail concept store, SWAROVSKI CRYSTALLIZED™, offering exquisite jewelry and accessories collections created by renowned international designers and made with SWAROVSKI ELEMENTS. Thanks to its trend expertise in the fashion and jewelry arenas, SWAROVSKI CRYSTALLIZED™ is ideally placed to curate and showcase sparkling designer collections alongside its own customizable jewelry line and an extensive range of loose SWAROVSKI ELEMENTS in a super-chic Library of Light. The inspirational stores, each of which features a SWAROVSKI CRYSTALLIZED™ café and exhibition area, are situated in London , Shanghai , New York City , and at in-store boutiques in Swarovski Kristallwelten in Wattens, Swarovski Innsbruck, and Swarovski Wien.

For further information and PR material, please contact:

Swarovski International PR
Danielle Fitzhugh , +44(0)207-851-9902, Danielle.fitzhugh@swarovski.com
HTTP://WWW.SWAROVSKI-crystallized.COM