Editoria e Media
Rokt and ABOUT YOU Team Up to Make Post-Purchase Offers More Relevant
The partnership will focus on expanding ABOUT YOU's retail media program to include post-checkout placements, now live in Germany , France , the Netherlands , Belgium , Denmark , Spain , and Sweden . Rokt will bring a range of premium advertisers to ABOUT YOU's platform and provide a more relevant experience to its shoppers.
Marc Allsop , who has recently joined Rokt as Head of EMEA, said:
Marieke Meyn , Director Brand Relations & Retail Media, added:
ABOUT YOU is the latest addition to the growing roster of leading European ecommerce players working with Rokt. The agreement follows recent partnership announcements with Deliveroo, Vinted, and Boohoo.
The ABOUT YOU Group (ABOUT YOU Holding SE and its fully consolidated subsidiaries) is an internationally active e-commerce group with two strategic business units: The online fashion store ABOUT YOU SE & Co. KG forms the Group's business-to-consumer business. With more than 42 million monthly active users, ABOUT YOU is one of
Europe's largest online retailers for fashion and lifestyle and the leading provider of a personalized shopping experience on the smartphone. In the multi-award-winning ABOUT YOU app and on aboutyou.com, customers find versatile inspiration and an assortment of over 700,000 items from around 4,000 brands. The Group's business-to-business activities are largely operated by SCAYLE GmbH. SCAYLE offers a modern, cloud-based enterprise shop system that enables brands and retailers to scale their digital business quickly and flexibly as well as to adapt to increasing customer needs. More than 200 online stores are powered by SCAYLE's technology. Leading brands and retailers such as DEICHMANN, FC Bayern, Fielmann, DEPOT, or Marc O'Polo choose the SCAYLE Commerce technology as a license model.
For further information, please visit: corporate.aboutyou.de/en.
Rokt is the global leader in ecommerce technology, enabling companies to drive incremental value from every transaction by unlocking relevant messages at the moment customers are most likely to convert. Rokt's machine learning platform, built over the last 10 years, and scaled network power billions of global transactions annually for the world's leading companies, including Live Nation, AMC Theatres, PayPal, Uber, Hulu, Staples, Gopuff, and HelloFresh. Headquartered in New York City , the company operates in 15 countries across North America , Europe , and the Asia-Pacific region and has been recognized as one of the fastest-growing private companies in the US by Inc. for the last three years in a row. To learn more, visit Rokt.com.
To learn more, visit Rokt.com .
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