Telecomunicazioni
Comviva to accelerate Etisalat's Digital Transformation journey in Misr
Comviva's media rich CRBT platform brings in innovation in digital journey and will allow Etisalat to drive deeper customer engagement with personalized ring back tones. With this new service, subscribers can replace the ring tone that callers normally hear with a personal choice of music or audio and video content, bringing a more enjoyable calling experience to callers.
Music consumption has evolved to include use cases such as short videos and user-generated content. Comviva's CRBT solution brings in elements for integration with music streaming, user's self-recorded status and video ringback tone. It is a future ready solution supporting VoLTE/ViLTE ready software, innovative digital interfaces such as mobile app, OTT store-fronts, YouTube, Chatbot and integration with smart devices like Alexa.
The platform is an end-to-end offering, including product planning, partner management, storefront management, revenue management, and business analytics. CRBT software houses innovative features and interfaces, aimed at enhancing revenue across the customer lifecycle.
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With Comviva's CRBT footprint spanning across two dozen deployments across the globe, the company has seen the volume of caller tunes increase on its platform exponentially. CRBT Platform is powering one billion caller tunes in India every day, constituting 86 percent of all the CRBT traffic originating in the region. Globally, the company is powering personalized music ring back tone for 224 million mobile users, constituting 45 percent share in worldwide market.
Sundeep Mehta
PR & Corporate Communications
Comviva
Email: sundeep.mehta@comviva.com
Logo: https://mma.prnewswire.com/media/995982/Comviva_Logo.jpg