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Princess Diana Deserves a Statue
As part of the 'Word To The Wise' advertising campaign by TK Maxx, people across the UK were asked which modern-day celebrities they felt deserved to be commemorated by a statue and Princess Diana came second, beaten only by Sir David Attenborough .
According to a recent YouGov survey of 2069 adults, more than a quarter of people believe Diana deserved the commemoration, with celebrities such as J K Rowling, Richard Branson and David Bowie coming in behind the fondly remembered royal.
Part of the 'Word To The Wise' campaign involved accessorising statues across the UK overnight to remind people of wise and historically important figures, and celebrate their achievements. It came in reaction to another statistic from the YouGov survey which revealed around one in five (22%) of the UK - *estimated at around 10.6 million people - never even notice statues.
TK Maxx spokesperson Helen Gunter , said, "It's such a shame that statues of some of the world's greatest icons are too often overlooked rather than appreciated for their wisdom and incredible achievements.
Fans will be able to see 'Diana' the movie starring Naomi Watts on the 20 of September, but they will have to wait a little longer for a statue.
Notes To Editor:
All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2069 adults. Fieldwork was undertaken between 27th - 29th August 2013 . The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).
*According to the ONS, the UK adult population (18+) is 43,757,451. In the YouGov survey, 22% of UK adults (18+) said that they generally don't notice statues; this equates to 9,626,639 UK adults. Orbital Media PR undertook this calculation.
Birmingham's accessorised statues were:
The Three Wise men in Centenary Square
Thomas Attwood in Chamberlain Square
Cardiff's accessorised statues were:
Ivor Novello in Cardiff Bay
Gwilym Williams in Cathay Park
Edinburgh's accessorised statues were:
Sir Walter Scott on the Scott Monument on Princes Street
David Hume on the Royal Mile
Liverpool's accessorised statues were:
John Lennon at The Cavern Club
Queen Mary at The Queensway Tunnel
London's accessorised statues were:
John Betjeman in St Pancras Station
Roosevelt and Churchill in New Bond Street
Brands vary per store
About TK Maxx
For more information please contact:
Pauline Kent
Pauline@orbitalmediapr.com