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Former ICCO President Maxim Behar Premieres His Hip-Hop Song About PR In New York
For the creation of the song, Behar collaborated with Bulgarian rap legend , his son , and the American country singer from Nashville . The song premiered simultaneously on Tuesday on in New York and in Sofia .
The song " ", written by Lil Sha and Maxim Behar , is dedicated to the PR business, which Maxim has been involved in for 30 years and achieved numerous global successes.
The addition of Sarah Harralson's tender vocals to the single was a result of a spontaneous meeting with Behar at a Sofia pub, where a demo version of the song was presented to her. She immediately expressed interest in the song and agreed to join the project. Harralson is a popular American country singer, celebrated for multiple chart-topping albums and the honor of being nominated for four Grammy Awards in this year's prestigious ceremony.
Big Sha and his son Lil Sha have been living in Chicago , USA , for the past decade where Lil Sha has established himself on the local R&B and rap markets and has already written music for famous American rap singers. Their recent tour in Bulgaria with their group Gumeni Glavi culminated in a successful concert in London in front of Bulgarian and British audiences.
"It was very exciting to be involved in this project. For me Maxim has always been a role model of how one should work and how one should behave in society, but now we have been able to see his professionalism in action. He really is world class in everything he does. I'm sure the song will be a spectacular success in the international charts," said
Mihail Mihaylov , known by the nickname Big Sha and for his cult hip-hop songs from the early 1990s.
Maxim Behar plans to continue his music career alongside his main PR business, where he was recognized as the "Best PR Professional in Europe " for 2022 by the influential PR Week magazine. He has also published two books this year, received a state award from the President of Lithuania , and completed numerous successful business projects with his company M3 Communications Group, Inc.
The single can be streamed on , and over 100 other global music platforms.
The video for the song, produced by Kristian Nedelchev in the studio of , is also now live on .
Photo: https://mma.prnewswire.com/media/2250932/PR_WE_ARE_1.jpg
Photo: https://mma.prnewswire.com/media/2250933/PR_We_Are_2.jpg
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