Telecomunicazioni
European Hosted IP Telephony and UCaaS Market Prepares to Stave Off Competition from Aggressive US Players
, a part of Frost & Sullivan's Growth Partnership Service program, finds that in addition to international expansion, value-added services (e.g., implementation, integration, customisation) and channel development, including white-label and platform as a service (PaaS) partnerships, will represent key growth opportunities. The study explores European hosted IP telephony and UCaaS market and technology trends as well as drivers and restraints, forecasting growth potential for the next six years.
"The will increase price pressures as they offer both lower prices for basic services and the delivery of more comprehensive service bundles," said Digital Transformation Vice Principal Elka Popova . "National boundaries in European markets are relatively small compared to the US and do not allow providers to sufficiently scale their operations. To succeed and maintain high growth rates, European providers must seek to expand throughout Europe and internationally."
in the European IP telephony and UCaaS market include:
"To enhance market share in a competitive market, hosted IP telephony service providers must optimize their sales, provisioning, and customer engagement processes based on their target customer audience; for instance, introduction of highly for SMB customers and development of greater consultative skills to address large enterprise needs," noted Popova. "Further, they can enhance onboarding, training and customer support capabilities to ensure greater customer satisfaction, and expand customer reach by acquiring technologies or partnering with third parties for solution resale and/or app integration."
Major players in the European hosted business communications services include , and . Among US providers targeting European markets, (with Office 365 E5 bundle), and have strong potential with their feature-rich, competitively priced UCaaS solutions.
Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants. For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Contact us: Start the discussion
Anna Zanchi
Corporate Communications – Europe
P: +39.02.4851 6133
E: anna.zanchi@frost.com
http://ww2.frost.com