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Bambuser: Premiere of The Lobby Live, the First Studio of Its Kind in Europe
The initiative brings retailers the ability to secure short-term space in one of Sweden's most fashionable retail districts. In addition to space for in-person shopping, The Lobby Live offers a studio in which they can host Live Video Shopping experiences using Bambuser's platform.
- , says .
Interest in live shopping has grown sharply during the year and is now one of the major global retail trends in 2020. The Lobby Live enables more brands and retailers to test the format that increases both digital reach and sales and at the same time drives traffic to the physical store.
- , says .
By adding Live Video Shopping to their customer engagement strategies, retailers can give consumers opportunities to shop during hosted live streams with an integrated purchase function. During the broadcasts, which are often presented by experts, influencers and store staff, consumers can ask questions and interact with the hosts, which enhances the experience and provides a sense of urgency that boosts sales.
- , concludes .
Ai Eyewear and Valerie are some of the brands that have already signed up for The Lobby Live's platform. The Lobby Live will be holding a public live show targeting Swedish retailers tomorrow Friday 4 December 2020 at 09:30 CET at thelobbystockholm.se/live
Maryam Ghahremani , CEO Bambuser | +46 8 400 160 02 | press@bambuser.com
Tina Landelius , Communications Director AMF Fastigheter | +46 722 35 32 69 | tina.landelius@amffastigheter.se
is a software company specializing in interactive live video streaming. The Company's primary product, Live Video Shopping, is a cloud-based software solution that is used by customers such as global e-commerce and retail businesses to host live shopping experiences on websites, mobile apps and social media. Bambuser was founded in 2007 and has its headquarters in Stockholm .
is one of Sweden's largest property investment and development companies, focusing mainly on urban commercial office and retail premises. AMF Fastigheter, which is a wholly-owned subsidiary of the pension company AMF, owns several shopping centers including Gallerian, MOOD Stockholm, Fältöversten, Västermalmsgallerian and Ringen Centrum with a property portfolio totaling a market value of approximately $8.2 billion ( SEK 73 billion ).
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