Spettacolo
Kia Europe renews exclusive sponsorship of the League of Legends EMEA Championship
The 2024 LEC Season officially kicks off on 13 January at the Riot Games Arenain Berlin, Germany . The 2024 LECSeason Finals will take place at the end of August in Munich, Germany . From this season, Kia will serve as the presenting partner of three LEC awards, given to the most outstanding players: the Kia All-Pro Team, Kia Player of the Game, and the Kia 2024 Season MVP (most valuable player). Additionally, Kia will also be a presenting partner of the trophy ceremony at the end of the 2024 LEC Season Finals.
"We are excited to continue being involved in the League of Legends EMEA Championship, the competitive gaming league that sets the benchmark for esports," said David Hilbert , Marketing Director at Kia Europe. "We look forward to offering more unique experiences to League of Legends fans in the years ahead."
"This will be the sixth year that Kia has been a Main Partner of the LEC, and we couldn't be happier with what we've achieved together," says Charlie Allen , Director of Commercial Partnerships EMEA at Riot Games. "Our partnership not only demonstrates Kia's commitment to esports, but it also contributes to the sustainability of the LEC as a whole. Strengthening key relationships such as this one enables us to remain at the forefront of innovation and creativity and continue bringing fun and enjoyable experiences to our fans."
www.press.kia.com
Released in 2009, League of Legends is Riot Games' debut title and one of the most-played competitive games in the world, engaging millions of players daily in 20+ officially-supported languages. A mainstay of the MOBA genre, in League, two teams of five powerful champions face off to destroy each other's base in a game that blends the speed, strategy, and intensity of an RTS with immersive RPG elements.
League continues to evolve year over year in gameplay and storytelling, delivering fresh new experiences like K/DA, immersive stories like Star Guardian and Spirit Blossom, and technical balance changes to ensure competitive integrity. As the basis for the Runeterra universe, League champions have been featured in music, comic books, spinoff games, collectible figurines, board games, TV series, and more. The annual League of Legends World Championship is the most widely viewed esport tournament, and is among the largest and most popular sporting events in the world. The LEC is one of the 12 global leagues and the highest level of competition in EMEA.
CONTACT: Pablo Gonzalez Huerta , +49 69 850 028 100, Kme-press@kia-europe.com
Photo - https://mma.prnewswire.com/media/2316732/KIA_LEC.jpg
Logo - https://mma.prnewswire.com/media/2316606/KIA_LOGO.jpg
View original content:https://www.prnewswire.co.uk/news-releases/kia-europe-renews-exclusive-sponsorship-of-the-league-of-legends-emea-championship-302032816.html