Internet
cinch transforms the way consumers buy used cars in the UK
Customers will now be able to choose and buy their vehicle entirely online from the and have their vehicles delivered to their home free of charge. The new services have been launched in response to growing demands to buy online, a trend accelerated by COVID-19 and one that is set to continue.
New research commissioned by cinch found that , with 71% confirming that COVID-19 has changed the way they shop. Comparatively, only 34% would have considered buying a car online this time last year, . Over a third (35%) of drivers advise they are definitely more likely to shop online due to the pandemic, with over one in four (29%) admitting their online spend has increased. Moreover, 32% cite 'choice' as an important factor when buying a car – something has in abundance.
Speaking about the new platform, Joanna Kerr , Marketing Director at , says:
In addition, has launched its latest TV campaign, 'You're in the driving seat, Britain ,' fronted by brand ambassador Rylan Clark-Neal . The TV commercial, which first aired on Friday 9 Oct, announced the latest offering – showcasing free home delivery and a 14-day money back guarantee.
aim is to transform the used car buying process into an end-to-end online experience that ensures ease of use, transparency, trust and fantastic services. The car site prides itself on:
As a marketplace, will also offer a new way to reach and serve customers for all players in the used car value chain. Dealers, car manufacturers and leasing companies will have the opportunity to offer their vehicles directly to consumers through the platform. All cars will be prepared to retail standard and will respect its rigorous quality controls.
As part of BCA, Britain's business leader in used cars across Europe , is in a unique position to transform the used car buying experience for consumers. Joanna concludes:
To find out more, please visit www.cinch.co.uk.
Research conducted by Vitreous World across a UK nationally representative sample of 2,000 respondents between 8 and 9 October 2020 . Full results available on request.