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2018 Global Fashion Industry Index - Fashion Week Vitality Index unveiled in Shanghai
The rankings of Shanghai Fashion Week and China Fashion Week, two representatives of China's fashion weeks, both moved forward one spot, respectively to the fifth and the sixth, compared with the previous rankings, showcasing the rapid development of the fashion industry in China .
First released in March 2018 , the Global Fashion Industry Index - Fashion Week Vitality Index aims at delivering the voice of China to the global fashion industry through quantitative analysis.
It constitutes evaluation models from media transmission, business circle radiation and factor aggregation, and contains three primary indicators and ten secondary indicators which can help evaluate the vitality value of global fashion weeks objectively and comprehensively.
According to Cao Wenzhong, vice president of CEIS, an analysis of social media's influence on fashion weeks was added to the 2018 index which further studied the interactive impacts of global fashion week trends and gave more attention to the reference value of industry participants such as designers and brand owners, so as to make the index more scientific and influential.
The 2018 index report selected six major fashion weeks in Shanghai , Beijing , Shenzhen , Dalian , Xiamen and Wuhan to deeply learn the driving influence exerted by fashion weeks on consumption in China , and the results showed that all the fashion weeks have driven the consumption in related business districts.
The increasing participating brands home and abroad and fashion releases have driven major fashion weeks in China develop into diversified service platforms which helped host cities to play an influential role in industrial value chains such as fashion production and design, said the report.
Meanwhile, the connection between offline fashion products and online e-commerce platforms has opened a new era of fashion consumption for consumers, the report also said.