Frost & Sullivan: Brazilian Telcos Bet on 3G and 4G Mobile Data Services to Power Market Growth

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A recent analysis from Frost & Sullivan's Digital Transformation team, Brazilian Total Telecommunications Services Market Outlook, Forecast to 2022, finds that:

"In 2016, the economic crisis and political instability severely affected the market. In Pay TV, where the payback period is long, direct-to-home (DTH) operators became stricter with credit analysis for new adds, and in parallel faced disconnections from families cutting domestic household spending due to the economic distress, thus reducing the customer base significantly as well as the revenue. In the same way, certain new technologies/apps over voice services, as well as multi-protocol label switching (MPLS), were highly impacted," explains Carina Gonçalves, Digital Transformation Industry Analyst at Frost & Sullivan.

Disruptive competition over traditional services, Pay TV and data communications is the key concern for telcos. Over the top (OTT) providers are considered to be the largest threat, most likely to alter customer demand scenarios in the future. The advancement of direct and indirect competition in the telecom market is impacting revenue growth rates and the profitability margin of traditional operators. However, telcos are also having a hard time monetizing OTT services, VAS, and cloud, as they try to move away from the traditional connectivity and capacity business.

"To succeed in these non-traditional services, companies have to rethink their organizational structure and the portfolio they offer to their clients by focusing on their digital and innovation strategies to reinvent business operations and enable new services. The main elements of the digital transformation currently being worked by telcos are self-service, agile IT and vertical solutions," added Gonçalves.

Brazilian Total Telecommunications Services Market Outlook, Forecast to 2022 is part of Frost & Sullivan's Digital Transformation Growth Partnership Service program.

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Brazilian Total Telecommunications Services Market Outlook, Forecast to 2022
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