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Cornell University, DESelect Partner to Enhance Donor, Student Communications
"With the successful implementation of Marketing Cloud across our organization, it is important for us to empower our diverse teams with the ability to construct their own segments without IT support. We required a solution that offers both flexibility and independence," said Vicky Mikula , Assistant Director of Enterprise Applications at Cornell University .
Partnerships with DESelect allow universities to optimize all communications and provide personalized experiences to each audience, ultimately driving higher-quality enrollment, fostering stronger alumni relationships, and boosting overall brand visibility.
"We are excited to work with Cornell University's marketing teams to drive better experiences for stakeholders and supporters," said Anthony Lamot , DESelect CEO and Co-Founder. " Cornell University has a rich history and an exceptional commitment to research and academics. With DESelect, communication teams can augment their Salesforce Marketing Cloud to segment without technical dependence and increase campaign velocity."
Read more about why higher education institutions trust DESelect for targeted audience segmentation.
DESelect is an official Salesforce Marketing Cloud partner offering the leading marketing enablement platform on the Salesforce AppExchange. Fortune 500 leaders and mid-sized businesses leverage DESelect's intuitive drag-and-drop solutions to help marketing teams control audience saturation, segment audiences, and power highly personalized campaigns without code or technical assistance. Founded in 2019, DESelect has offices in Antwerp, Belgium ; and Austin, Texas .
Cornell is a private, Ivy League university and the land-grant university for New York state . Cornell's mission is to discover, preserve and disseminate knowledge, to educate the next generation of global citizens, and to promote a culture of broad inquiry throughout and beyond the Cornell community. Cornell also aims, through public service, to enhance the lives and livelihoods of students, the people of New York and others around the world.
View original content:https://www.prnewswire.co.uk/news-releases/cornell-university-deselect-partner-to-enhance-donor-student-communications-301887359.html