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UK Women Value Comfort Over Fashion in Swimwear, Bravissimo Survey Reports
The importance of feeling comfortable in swimwear tops the chart among women of all ages. The fact that 58% of respondents agree that they do not feel comfortable taking part in an activity whilst wearing swimwear brings to light the role of swimwear support in boosting women's confidence. Some of the activities that women feel uncomfortable doing in swimwear include sports e.g. volleyball on the beach (58%), while 24% of respondents do not feel comfortable talking to other holidaymakers in swimwear.
The survey suggests that finding the right fit that will provide support is one of the most important factors for choosing swimwear, however 91% of survey respondents have not been fitted for swimwear while 68% didn't know this was an available service. With a lot of frustration around finding stylish swimwear that fits and supports well, more customisable swimwear offer is crucial for empowering UK women to feel ready for the summer.
"Finding a good choice of stylish bra-sized swimwear that fits and supports properly can be life changing for women with big breasts as it enables them to feel more confident and able to take part in the fun things they want to do on holiday," says Elly Corney , Director at Bravissimo.
The full results of the survey are available on the Bravissimo website together with holiday stories from 'big breasted hacks' - digging 'breast holes' in the sand to sunbathe on their front, to funny stories of friends trying to use their bikini as a hammock.
Bravissimo is dedicated to supporting and celebrating women with big breasts. The company offers a wide choice of bras in D-L cup, bra-sized swimwear in D-K cup and a unique range of clothing designed to fit and flatter big breasted women. Bravissimo has 29 shops throughout the UK, a website and mail order service and offers a friendly, knowledgeable fitting service aiming to uplift their customers in every way.
For more information please visit: https://www.bravissimo.com/your-swimwear-stories/