Internet
Yatra Introduces 'Flexi Stay' at Hotels in India
Yatra.com, one of India's leading online travel companies, has launched 'Flexi Stay', a unique feature, aimed at disrupting the travel industry in India . Yatra Flexi Stay, allows customers to book budget and premium (4/5 star) hotels with , while only paying for the time-based usage of the room. Launched in September, 2018, it is currently being offered in two of India's largest metros - New Delhi & Bangalore, and two key religious towns - Shirdi and Tirupati. The feature combines proprietary cutting-edge technology with flexible booking and pay-per-use pricing strategies, to make for a platform that is simultaneously beneficial to end consumers as well as hoteliers.
With Flexi Stay, Yatra is rethinking the traditional way of hotel booking by breaking down room inventory and pricing by hours (24 hour/day) to a newer model rather than the traditional fixed time check-in/check-out model. Now a hotel guest can not only choose their own check in/check out dates, but also the preferred check in/check out times, while making a hotel booking.
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Yatra Flexi Stay's unique offers pricing from INR 49/hour to INR 199/hour depending on the hotel and enables users to save 30% or more than traditional room night based booking. The pricing algorithm also takes into account more than 20 parameters such as full night room rate, time of booking, star category of hotel, day of booking, demand patterns for that hotel, location, city, etc. and suggests the final price to pay.
The table below illustrates how Yatra Flexi Stay compares with regular room night based booking, where the user pays for 15 hours vs. the traditional room night rate and saves 30%.
Yatra will soon be offering this Flexi Stay pricing advantage to its large corporate customer base and enable meaningful savings in their travel spends.
Currently in India , Hotel occupancy levels are hovering around the 60% range. Yatra's flexi-stay product not only benefits customers with lower pricing but also helps increase Hotel occupancy levels in India .
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Yatra Online, Inc. is the parent company of Yatra Online Pvt. Ltd. which is based in Gurugram, India and is India's leading Corporate Travel services provider with over 700 Corporate customers and one of India's leading online travel companies and operates the website Yatra.com. The company provides information, pricing, availability, and booking facility for domestic and international air travel, domestic and international hotel bookings, holiday packages, buses, trains, in city activities, inter-city and point-to-point cabs, homestays and cruises. As a leading platform of accommodation options, Yatra provides real-time bookings for more than 96,000 hotels in India and over 1,000,000 hotels around the world.
Customers can access Yatra in multiple ways: through a user-friendly website, mobile optimized WAP site and applications, a multi-lingual call center, a countrywide network of Holiday Lounges and Yatra Travel Express stores.
Launched in August 2006, Yatra was ranked the Most Trusted E-commerce Travel Brand in India in the Economic Times Brand Equity Survey 2016 for the second successive year, and has won the National Tourism Award for 'Best Domestic Tour Operator (Rest of India)' at the India Tourism Awards held in September 2017 for the third time in a row.
Manish Hemrajani
Yatra Online, Inc.
VP, Head Investor Relations
ir@yatra.com