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Natural Diamond Council forays into UAE; announces partnership with three leading jewellery retailers
Being industry experts, NDC will showcase the inherent and emotional value of natural diamonds, and also feature them as ideal investments that will last generations; whilst celebrating individuality, personal style and moments of achievements. Seamlessly straddling tradition and modernity, the audiences of the collaborating jewellers resonate the cultural amalgamation of the region, and natural diamonds reflect this perfect blend.
The strategic partnership between NDC with Malabar Gold & Diamonds, Jawhara Jewellery and La Marquise Jewellery will familiarize consumers in The United Arab Emirates with the incredible world of everything natural diamonds, underlined by their preciousness, rarity, and uniqueness. As the first step, this partnership will create collaborative campaigns, and showcase a trusted, unbiased resource of information, including a dedicated e-learning platform that will equip sales professionals with the ability to become natural diamond ambassadors.
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The collective commitment of NDC and the three jewellery brands, to enhance consumer confidence in and desire and aspiration for natural diamonds, will usher in a new era for the younger generation to experience the diamond dream.
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The Natural Diamond Council (NDC) inspires and informs consumers about the incredible world of natural diamonds through its Only Natural Diamonds platform. The platform is the authoritative publisher on all things natural diamonds including celebrities and pop culture, epic diamonds and jewelry trends, engagements and weddings, and diamond buying guides.
The NDC supports the integrity of the natural diamond industry by providing transparency and insight on the progress of this sector and its commitments to further betterment. NDC is a global organization whose members' operation span four continents and ten countries including Canada , South Africa , and Botswana . Their operations support the livelihood of 10 million industry employees and their families around the world. The NDC operates in the US, China , India and Europe .
Malabar Gold & Diamonds is the flagship company of Malabar Group, a leading diversified Indian business conglomerate.
Established in 1993 in the Indian state of Kerala, Malabar Gold & Diamonds today has a strong retail network of over 280 outlets spread across 10 countries in addition to multiple offices, design centers, wholesale units and factories spread across India , Middle East , Far East & USA . With an annual turnover of $4.51 billion , the company currently ranks one among the largest jewellery retailers globally.
With 14 manufacturing units in India and GCC – the company currently has 12 exclusive jewellery brands to cater to the discerning needs of customers. With headquarters in Kerala and branches across India , Middle East , Far East and USA , Malabar Group is best known for its activities in the field of gold, diamonds, silver and lifestyle articles.
Malabar Group also operates MGD – Lifestyle Jewellery, a retail concept offering trendy and light weight jewellery that represents the independent and the modern woman through its designs and collections.
The group, owned by over 4,000 shareholders excels in quality products and services, has more than 13,000 professionals from over 26 countries working for its continued success.
Malabar Gold & Diamonds also features an online store www.malabargoldanddiamonds.com providing customers the opportunity to purchase their favorite jewelry any time and on any day from the comfort of their home.
The group is always proactive when it comes to CSR initiatives right from its inception. The key focus areas of the CSR initiatives of Malabar Group are in the areas of Health, Education, Women Empowerment, Housing and Environment. The organization allocates aside 5% of its profit for enabling CSR activities in all the regions that they operate.
CSR has been the primary commitment of the group since its inception; integrating ESG (Environmental, Social & Governance) principles into the core business. The key CSR focus areas of Malabar Group are in the areas of Health, Education, Women Empowerment, Housing, and the Environment. The ESG goals of the organization are periodically strengthened integrating responsibility and sustainability to remain a socially conscious and responsible organization. The group contributes 5% of its profit to such initiatives in the same country of operation.
Jawhara Jewellery® – Jewellers since 1907 with extensive knowledge and decades of jewellery business experience, Jawhara as an Emarati Jewellery company was born out of the notion that jewellery should resonate with the wearer's innermost desires. Jawhara began with traditional and modern jewellery designs with unique beauty and quality. This belief is reflected in every creation of the brand, from the highly innovative, novel designs to the care and precision accorded to each place. Made for the modern young woman, Jawhara epitomizes the youth, while celebrating the different nuances of the region. All the collections are conceived, created and developed by a team of skilled in-house and international jewellers known for their exceptional craftsmanship.
Our designs are manufactured and responsibly sourced from the best international alliances located in Italy , Turkey , Hong Kong, China , Thailand , India , Bahrain and Lebanon . Jawhara travels the world to offer unconventional, trendy and stylish jewellery that complements the youth as a leading jewellery wholesaler, retailer and manufacturer of 18k , 21k and 22k supported by a network of over 240 outlets in the region.
The La Marquise story commenced in 1986 with the transformation of precious stones into spectacular pieces of fine jewellery which are unique and splendid in their formation. Appealing to all tastes with a wide variety of exquisite and trendsetting designs, La Marquise Jewellery has grown into a global chain of retail boutiques with 14 locations across the UAE and its flagship boutique located at The Dubai Mall. Customers can explore and shop the entire collection instore at Mall of the Emirates, Nakheel Mall, City Centre Mirdif, Mandarin Oriental Jumeira and other boutiques across the GCC.
Photo: https://mma.prnewswire.com/media/1836168/NDC_UAE_launch.jpg