New Survey by Birchall Tea Reveals Surprising Gaps in Tea Knowledge

This lack of knowledge has prompted Birchall Tea, known for its award-winning blends, to launch the #CheckYourBag campaign (YOUTUBE VIDEO). The initiative urges tea lovers to rip open their tea bags and take a closer look at what's inside. According to Birchall, it's time for the UK to wake up to the difference in quality between premium tea leaves and the lower-grade offerings that dominate the market. This lack of knowledge has prompted Birchall Tea, known for its award-winning blends, to...

LONDON, 02/10/2024 (informazione.it - comunicati stampa - cibi e bevande)

This lack of knowledge has prompted Birchall Tea, known for its award-winning blends, to launch the campaign ( YOUTUBE VIDEO ). The initiative urges tea lovers to rip open their tea bags and take a closer look at what's inside. According to Birchall, it's time for the UK to wake up to the difference in quality between premium tea leaves and the lower-grade offerings that dominate the market.

With 77% of survey respondents prioritising taste when choosing their tea, Birchall is inviting people to see and taste the difference for themselves by comparing the contents of Birchall's Great Rift Breakfast Tea with the mass-market brands.

With tea as Britain's favourite beverage, the campaign could make people rethink their daily brew.

Video: https://www.youtube.com/watch?v=qS2K29kBnic

View original content to download multimedia: https://www.prnewswire.co.uk/news-releases/new-survey-by-birchall-tea-reveals-surprising-gaps-in-tea-knowledge-302265518.html