TRIP BECOMES UK'S LARGEST PRIVATE CARBONATED DRINKS BRAND AND LAUNCHES NEW 'MINDFUL BLEND' RANGE POWERED BY VIRAL INGREDIENTS

Following the popularity of TRIP's drinks which have brought CBD to the masses, TRIP Mindful Blend is the brand new way to access more trending ingredients all in one delicious drink. With the global wellness industry now worth over $5.6 trillion,^[3] and wellness focused videos across TikTok accumulating over 19 billion views, as people prioritise their mental health and increasingly look to improve their overall wellbeing. It is no surprise that the powerful health benefits of Lion's Mane, Magnesium, and Ashwagandha have boomed on social media, and TRIP Mindful Blend offers the perfect new way to unwind with a unique blend of ingredients.

^[1] North Star, Circana, Total Carbonates Market January Value Sales – Carbonated Beverages excluding energy
^[2] North Star, Circana, Total Carbonates Market January Value Sales – Carbonated Beverages excluding energy
^[3] Bloomberg, November 2023https://www.bloomberg.com/news/articles/2023-11-09/the-global-wellness-industry-is-now-worth-5-6-trillion

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