Avery Dennison Secures Global Contract With F.C. Barcelona® to Supply Names and Numbers for Team Jerseys

Avery Dennison has been named as the global licensee of F.C. Barcelona's name and numbers shirt customisation.  

     (Photo: https://mma.prnewswire.com/media/729834/Avery_Dennison_FC_Barcelona.jpg )

Having previously supplied names and numbers for the football club in the Iberia region, Avery Dennison will now supply product globally for F.C. Barcelona , establishing them further as a leading supplier across a number of professional sports leagues, teams, clubs and federations.

Avery Dennison products include names, numbers, crests, woven labels and speciality trims, and they are already providers for a number of the top clubs in La Liga and 90% of clubs in the Premier League. Additionally, over 80% of the national team jerseys worn by teams in Russia this summer featured Avery Dennison products, ranging from team crests to brand protection elements.

The bespoke F.C. Barcelona range of products will be sold on sport.averydennison.com to distributors & retailers, who will sell the official name and numbers of F.C Barcelona in retail stores worldwide for fans to buy.

Rubén Benseny, Licensing and Merchandising Director at F.C. Barcelona , said:

Nikita Jayasuriya , Global Director and Head of Team Sport at Avery Dennison, said:        

Avery Dennison has optimised its service levels and processes by using its unique RFID technology to facilitate the tracking of products to retail outlets. RFID enhances the speed and efficiency in which retailers can manage their stock levels, reducing out of stock situations.

The global partnership with F.C. Barcelona will also see Avery Dennison increase sustainability efforts even further. They will produce tens of millions of names and numbers for the club over the next four years, and the new products are already producing 47% less polyester waste in the F.C. Barcelona production process and taking ownership of the recycling process by batching more items onto the carrier and shipping less to the customer.

Find out more about Avery Dennison, their new F.C. Barcelona products and how they're leading innovation in green alternatives to production, by visiting .

About Avery Dennison 
Avery Dennison Retail Branding and Information Solutions (RBIS), a global leader in providing end-to-end solutions in the apparel and footwear industry, is a $1.5 billion division of Avery Dennison Corporation (NYSE: AVY). RBIS provides intelligent, creative and sustainable solutions that elevate brands and accelerate performance throughout the global supply chain. RBIS helps elevate brands through graphic tickets, tags and labels, embellishments, packaging solutions and woven components that enhance consumer and product appeal. It accelerates performance through radio frequency identification (RFID)-enabled inventory, loss prevention solutions, consumer engagement, price management, printer and labeler products, global compliance, intelligent labels and brand security solutions. RBIS serves the global marketplace with operations in 50 countries, across six continents. For more information, visit www.averydennison.com/RBIS.