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TCS Embarks on a New Brand Direction to Power its Next Horizon of Transformation-led Growth
The new brand vision encapsulates the active and collaborative role that TCS plays in partnering with customers over the long term, leveraging its contextual knowledge, investments in research and innovation, and technology expertise to help them grow, and achieve their purpose-led transformation goals. It also reflects TCS' own belief that it, along with its customers, can harness collective knowledge to innovate in ways that result in better futures for individuals, communities and the planet.
'Building On Belief', represents a brand promise based on some core strengths that TCS has come to be known for viz. a long term approach based on shared purpose that benefits clients through the breadth of reach and ubiquity of involvement; innovation and the responsible, sustainable and strategic view it provides and the ability to harness collective knowledge to create technology-led solutions for transformative, measurable impact.
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In January, a report by Brand Finance found that TCS' brand value grew by $1.4Bn in 2020, on an annual basis; the highest brand value growth in IT services. TCS was also counted amongst the top 3 IT services brands in the world and was the fastest growing brand in the industry over the last decade (2010-2020). In the same period, TCS was selected as a Superbrand in the US for its brand reputation, and a Superbrand in the UK.
For further details on the new brand articulation and purpose, click here: https://www.tcs.com/buildingonbelief
Tata Consultancy Services is an IT services, consulting and business solutions organization that has been partnering with many of the world's largest businesses in their transformation journeys for the last 50 years. TCS offers a consulting-led, cognitive powered, integrated portfolio of business, technology and engineering services and solutions. This is delivered through its unique Location Independent Agile™ delivery model, recognized as a benchmark of excellence in software development.
A part of the Tata group, India's largest multinational business group, TCS has over 469,000 of the world's best-trained consultants in 46 countries. The company generated consolidated revenues of US $22 billion in the fiscal year ended March 31, 2020 and is listed on the BSE (formerly Bombay Stock Exchange) and the NSE (National Stock Exchange) in India . TCS' proactive stance on climate change and award-winning work with communities across the world have earned it a place in leading sustainability indices such as the Dow Jones Sustainability Index (DJSI), MSCI Global Sustainability Index and the FTSE4Good Emerging Index. For more information, visit us at www.tcs.com.
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