Information Technology
Infinix Secures Spot in Top 50 Kantar BrandZ Chinese Global Brand Builders List for Second Year
Kantar BrandZ , the world's largest consumer-focused brand asset insights provider, uses a widely adopted brand valuation methodology. This evaluation assesses brand appeal based on meaningfulness, difference, and salience, determined by global user votes. Infinix's consecutive presence on this list validates its global brand influence and strength.
Infinix continues to empower young people in emerging markets with cutting-edge technology and stylish design. This year, the NOTE 40 series and GT 20 Pro dual-core gaming flagship have garnered significant attention. The NOTE 40 series features All-Round FastCharge 2.0, including 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip. The GT 20 Pro, equipped with the MediaTek Dimensity 8200 Ultimate processor and Pixelworks X5 Turbo dedicated display chip, offers an eSports-level gaming experience with its powerful cooling system and 144Hz FHD+ AMOLED display.
Infinix follows a strategy of "global layout + localization practice," blending global trends with regional innovations to meet specific regional needs. For example, Infinix has developed universal tone photography technology, multiple SIM slots, and long battery life tailored for African consumers, and the rest of the world. Operating in over 70 markets, Infinix has successfully achieved global localization in R&D, production, and marketing.
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