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Hisense France Marks Successful Decade and Promotes 100-inch Viewing with 'Big Game, Big Screen' Campaign
From January to June this year, Hisense TV's sales in the French market represented 10% in volume of TV's sold, an increase of 20.8% year-on-year with its 100-inch TV's holding the top market share, while sales volume of Laser TVs increased by 87% year-on-year.
A collaboration with eco-responsible mobility company Caocao Mobility has seen 50 taxis adorned with Hisense branding while a Burger King partnership offers exciting prizes to millions of customers through a national competition with brand visibility created across 550 restaurants nationwide.
Since its establishment in 2014, Hisense France has grown into a major player among traditional brands. The company's sponsorship of the UEFA EURO 2016 held in France significantly accelerated its growth. This success highlights Hisense's commitment to a globalized presence, achieved through strategic sports marketing initiatives, including FIFA World Cup and the UEFA European Championship.
Hisense's four-pillar global strategy is focused on brand elevation, industrial structure optimization and a commitment to further global expansion, emphasizing highly-innovative technology, with the scenario-driven products based on understanding and responding to consumer needs.
Hisense remains committed to deepening its presence in global markets in providing consumers with the high-quality products and services to create a brighter future together.
Hisense is a leading global home appliance and consumer electronics brand and official partner of the UEFA EURO 2024™. According to Omdia, Hisense ranked No. 2 globally for TV shipments and No. 1 in 100" TVs in both 2023 and Q1 2024. The company has expanded quickly to operate in more than 160 countries and specializes in multi-media goods, home appliances, and intelligent IT information.
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