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Adaptogen Drink Market to Total US$ 2,416.8 Million by 2034 Amid Increasing Demand for Organic and Healthy Beverages among Millennials
In today's world, stress reduction and overall well-being maintenance are crucial. One such type of beverage that includes ancient medical systems like Ayurveda, traditional Chinese medicine (TCM), and indigenous healing methods is adaptogen-based drinks.
Adaptogens are well recognized for their capacity to improve resilience, support homeostasis, and regulate the body's stress response. These have grown in popularity as people are persuaded to incorporate them into their everyday routines.
Beverage manufacturers are investing in innovative formulations that combine adaptogens with other natural ingredients to create unique flavor profiles and functional benefits. Some of the popular adaptogens include Ashwagandha, Rhodiola rosea, ginseng, and Reishi mushroom.
Consumers are becoming more proactive about their health and looking for natural ways to stay fit and avoid diseases. This is a sign of growing interest in preventative health.
Brands are continuously innovating and expanding their product offerings, going beyond traditional formats like teas and tinctures. They are launching sparkling waters, functional shots, and even alcohol alternatives infused with adaptogens to gain traction.
Companies are introducing custom formulations to target the specific needs of customers apart from stress management. Their products target conditions such as sleep support, cognitive enhancement, and immune system fortification.
Consumers are demanding transparency about ingredients and sourcing practices. Brands are hence focusing on the use of organic, non-GMO, and ethically sourced adaptogens.
says Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.).
Four Sigmatic, Kin Euphorics, Wylde One, Sunwink, Peak and Valley, Goodmylk Co., OM Mushrooms, and Moon Juice are the leading adaptogen drink companies. These companies are expanding their product portfolios and employing strategies like advertising to drive growth in the market.
Future Market Insights (FMI), in its new offering, provides an unbiased analysis of the global adaptogen drink industry, presenting historical demand data (2019 to 2023) and forecast statistics for the period from 2024 to 2034.
The study incorporates compelling insights on the adaptogen drink market based on product type (single-herb adaptogen, blended adaptogen, functional adaptogen, ready-to-drink (RTD) adaptogen, and concentrate/powdered adaptogen), ingredients (holy basil, Ashwagandha, lavender, mushrooms, and maca), and sales channels (store-based retails and online pharmacies) across various regions.
Future Market Insights (FMI) food & beverage team offers comprehensive business intelligence services, with a vast array of reports and data points analyzed across 50+ countries over a decade. The team provides consulting services and end-to-end research, offering expert analysis, actionable insights, and strategic recommendations to clients worldwide. Contact them to explore how they can assist with your unique business intelligence needs.
Nandini Roy Choudhury (Client Partner for Food & Beverages at Future Market Insights, Inc.) has 7+ years of management consulting experience. She advises industry leaders and explores off-the-eye opportunities and challenges. She puts processes and operating models in place to support their business objectives.
She has exceptional analytical skills and often brings thought leadership to the table.
Nandini has vast functional expertise in key niches, including but not limited to food ingredients, nutrition & health solutions, animal nutrition, and marine nutrients. She is also well-versed in the pharmaceuticals, biotechnology, retail, and chemical sectors, where she advises market participants to develop methodologies and strategies that deliver results. Another feather to her cap manifests in the form of process automation. She is vocal about bringing automation to the fore to bring a 360-degrees-round revolution in manufacturing sector
Her core expertise lies in corporate growth strategy, sales and marketing effectiveness, acquisitions and post-merger integration and cost reduction. Nandini has an MBA in Finance from MIT School of Business. She also holds a Bachelor's Degree in Electrical Engineering from Nagpur University, India .
Nandini has authored several publications, and quoted in journals including Beverage Industry, Bloomberg, and Wine Industry Advisor.
Future Market Insights (FMI) is a leading market intelligence and consulting service provider, serving clients in over 150 countries. FMI is headquartered in Dubai and has delivery centers in the UK, the U.S., and India . FMI's latest market research reports and industry analysis help businesses navigate challenges and make critical decisions with confidence and clarity amidst breakneck competition. Our customized and syndicated market research reports deliver actionable insights that drive sustainable growth. A team of expert-led analysts at FMI continuously tracks emerging trends and events in a broad range of industries to ensure that our clients prepare for the evolving needs of their consumers.
Nandini Singh Sawlani
Future Market Insights Inc.
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