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Freshen Up: Braun's Freshers' Week Beardvolution Guide
Considering trying on a 'tache in the hopes of looking intellectual, sporting side burns to rival George Best , or else just forgoing shaving completely in the hopes of morphing into some rugged Bear Grylls-like machine? Think again. These are three of the #groomingfails that turn uni girls off the most, according to research by male grooming brand Braun.
But let's face it: you don't want to waste time worrying about your grooming regime when you first get to uni. To take away the guesswork, Braun has conducted research into the grooming faux pas of guys' during Freshers' Week, quizzing both them and their female counterparts on what it takes to make a solid first impression when it matters most.
With the help of award-winning Mayfair based barber, Parsa Rad , Braun has come up with the dream Freshers' Week grooming solution: a three-week, three-step .
The following step-by-step guide will take you from first impression to first date and first lecture in three strategic looks that will mask a multitude sins, so you can make the right impression at the right time. Follow these steps and you can focus on enjoying the nights you won't remember with the people you'll never forget.
By far the biggest grooming nightmare for guys during the first week of uni is having spots and acne, with almost seven in every ten guys putting it in their top three. of guys said a puffy and hungover face is what they fear, with under-eye bags coming in a close third . A negative reaction to a new look, from newly found friends was cited as a considerable fear too .
But did you know that a beard can be your secret weapon if you're still wearing the effects of the night before? A surprisingly high of the guys we asked agreed that solid facial hair is a safe bet for covering up the tell-tale signs of a heavy night, especially compared to the of guys that opt for makeup to do the same job.
It probably comes as less of a surprise that almost half of girls say that guys' beard hygiene is a concern, citing it as a likely cause of spots, whereas less than a fifth of guys worry about this.
To get and maintain a bearded look during Freshers' Week, Braun styling expert, Parsa Rad says:
So you've made some friends and maybe even scored a date. It's time to get recognised for your style. Designer stubble adds understated style and is low maintenance, so it's a great look for when you want to be taken a little more seriously.
According to the research carried out by Braun, uni guys' pre-date grooming rituals include trimming their beard , manscaping , a full-body exfoliation and moisturising , a blow dry and applying a face mask .
And girls would seem to agree that a groomed look is here to stay. Whilst a beard has its benefits in week one, in week two it's time to trim it back, as a meagre of girls say it's the most attractive facial hair look.
On the other hand, designer stubble is by far the most stylish way to make a good first impression. of girls say that stubble seen on the likes of Becks is the most attractive.
To take beard down to a designer stubble, Parsa advises:
When lectures start, a clean shave will show everyone that you mean business.
If you want lecturers to take you seriously, the best thing you can do is go clean-shaven. More than one in seven of respondents said that it's the best thing a guy can do to make him look intelligent. But don't be afraid to switch it back to stubble throughout term time to keep things interesting!
To clean up your act, Parsa advises:
With the you can shave, style and trim just about any beard style you can think of. The ultimate 3-in-1 systems allows you to trim, style and shave all with one product. The versatile groomer has a shaver and trimmer with three attachments, and is the ideal tool to complement any grooming regime. RRP £69.99. Available at Argos and Amazon.
is Artistic Director at one of the most respected men's salons in the country, The Refinery in Mayfair, London . In 2014 Parsa won the title of Best British Wet Shave Barber at the British wet-shave championships. He has also been named one of the best barbers in London by Esquire magazine.
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For more information please contact: BraunGrooming@hkstrategies.com