Ice and Snow Industry Injects Vigor into Harbin's Development

As the provincial capital with the highest latitude in China, Harbin has a long, cold winter, when the temperature may drop to minus 30 degrees Celsius and cold winds and snowfalls are frequent. Typically, extreme cold weathers may bring challenges to a city's daily operation and economic development. However, this isn't the case for Harbin, which has successfully turned this disadvantage into its iconic advantage. Through measures like expanding domestic and international markets for its ice and snow resources and presenting travel programs and theme parks including the Ice and Snow World, the city has boosted tourism development and turned its cold environment into a driving force for economic growth.

As the 2022 Beijing Winter Olympics draw near, Harbin has taken the opportunity to promote the development of the ice and snow industry at both supply and demand ends to meet the needs of tourists and travel agencies in the post-pandemic era. Through combined measures such as reinforcing brand building and improving tourist service capacity and quality, the city has established a high-quality ice and snow tourism products supply system.

Technological progress plays an important role in accelerating intelligent transformation and high-quality development of ice and snow tourism in Harbin. Since 2015, the Ice and Snow World has offered free Wi-Fi to tourists, and traditional lamps have been replaced by energy-conserving LED strip lights to provide better visual effects. Tourists can enjoy hot pot in cold igloos with a temperature of minus 30 degrees Celsius. Such interactions between natural scenery and personal experiences will promote tourism and stimulate economic development.

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